Email Marketing

Do the email sent by you to clients bring no response? Did they even open it? Or open it to delete it? Perhaps you have no idea where your campaigns are mistakenly going.

We’ve all got an email we instantly deleted, flagged as spam, or ignored completely. If this is occurring with your emails, you should understand why. Perhaps you aren’t catching your audience’s attention effectively. Or maybe your subject lines don’t extend and say “Open me!” or your calls to action don’t screech “Click me!”

So long as you aren’t ruthlessly spamming your subscriber lists, email marketing constitutes a powerful tool for conveying messages directly to your prospects and clients. It fortifies client partnerships and continues reminding your prospects to extend out to you.

You can enhance your email marketing efforts with the following tips:Email Marketing

1. Employ The Double Opens Strategy

When you utilize the “double opens strategy,” your emails will be opened by more subscribers. This implies an improved chance of garnering more revenue from these email campaigns.

Accordingly: what constitutes double opens strategy precisely?

Simply put, it implies you should resend the same email to the subscribers who did not open your initial email, though with a separate subject line.

Why?

Since 7 out of 10 people on your email list will not open your email the initial time. By re-dispatching the same email to these non-openers, you can hike your open rates and ROI on email marketing.

You should pay attention to these things before resending the same emails:

  • Build improved subject lines that attract non-openers to open your emails.
  • Devote attention to your send time.
  • Optimize your preheader text.
  • Don’t resend it directly – wait for some time. Ideally, you must wait for 3 to 5 days before resending the same email to non-openers.

Top 10 Programs Better Than Shopify

2. Utilize A Cliffhanger In Your Subject Line

What is the finest way to make more people open your emails?Subject Line

The clearest way is by involving them, which is true. However, there’s more. You can trap your email subscribers with your subject lines and turn them curious by employing a cliffhanger.

Also Read: How Creating A Community Helps Improve Your Sales Funnel

How?

Employed as an old-school copywriting technique, cliffhangers keeps something back from the readers who eventually will propel them to know more. These are 2 real-life examples to display you how to employ this in your subject lines.

I got this subject line from Orbitz, a travel fare aggregator website:

  • “Wake up like this….”
  • The following is from The Trip Tribe.
  • “The secret to a great vacation….”
  • As both these subject lines are incomplete and are followed by an ellipsis, it forced me to open the emails.
  • Caution: Don’t over-utilize this technique as this can annoy your subscribers.

3. Pay Similar Attention To Preheader As You Offer To Your Subject Lines

Preheader text is critical. The more appealing your preheader text, the more improved your open rates.

Using the preheader space efficiently is among the simplest way to foster engagement. However, the most common errors made by marketers is that they ignore this space. It’s not that they don’t design a preview text, but they scarcely employ it to supplement or complement the subject lines. And they don’t offer it the same care as they impart to their subject lines.

So, know to optimize your preheader text as well as your subject lines. Bear in mind that your preheader is equally important as the subject line itself.

4. Keep Your CTA Buttons Contextual

Being a marketer, you toil hard to design an eye-grabbing subject line and write captivating email copy.

However, when you aren’t drawing CTAs that prompt subscribers to click on your messages, your campaigns may fall short.

Rather than employing something generic such as “buy now” or “shop now,” evolve something that catches the interest of your readers slightly more.

Further, pose these queries to yourself while crafting CTA:

  • Is it descriptive?
  • Is it difficult to miss it?
  • Is it simple to act on?

In one example, Blue Nile performs an excellent job with its CTA – the button generates a powerful sense of urgency that can aid in taking action. The CTA button also gets along well with the subject line and copy of the email.

5. Prioritize Your Engagement

Engagement

Most marketers look at email marketing having a short-term aim in mind – to hike sales. That’s a normal thing to do; since the main goal of your marketing email is to boost sales. However, it’s really the opposite of what you should be doing. It would help if you concentrated on cultivating a relationship with your subscribers.

People connect to your email list as they want to know further about your business, not because they wish to purchase your products. Keep in mind that engagement is the core of fetching good returns from your email endeavors in the long run.

Content Creation Ideas To Follow In 2019 That Makes Your Audience Crave

6. Maintain Concise Subject Line To Highlight In Mobile

Desire to elevate your email open rates? Shorten your subject lines! Protect your PPC ads from click bots and competitors. Instantly safeguard your ads from rivals, bots, click farms, and other types of click fraud. Easy setup. Begin your free trial today.

Are you aware that 51% of emails are opened on mobile gadgets these days?

You don’t have much room to draw your readers in, so aim to maintain your subject lines concise and challenging to induce readers to wish to know more. Now you may be wondering how to retain your subject lines brief, alluring, and captivating all at one time?

Here’s how:

  • Leverage the potential of personalization.
  • Utilize symbols, numbers, or emojis.
  • Employ creativity.

These examples will show you the way:

  • The clear and concise subject line
  • Personalized subject line
  • The brief and enticing subject line

7. Utilize Frequency Capping

It is well known that no matter the channel regarding messaging can cause disgruntled customers, with email marketing being no exception. Each subscriber has his limit in how many messages they get, and there are consequences if you cross those limits.

Approximately 46% of subscribers will flag your email as spam or unsubscribe from your list of email:

Why subscribers feature your spam? Does the question arise on how to prevent over emailing your subscribers? Clearly, you can employ frequency capping!

Frequency capping constitutes a feature that permits you to restrict the number of mailers your subscribers will get over a particular time. You can configure the value to the chosen number to prevent the dangers of over emailing.

While this might be common sense advice, it isn’t a common procedure, particularly for B2C companies. As a subscriber, all of us have got a promotional mailer, a welcome mailer, and a cart-recovery mailer from a brand during a day. By capping the frequency of your email, you can stop that from occurring to your subscribers.

Also Read:  Top WordPress Coupon Plugins 

8. A/B Check Your Email Copy RegularlyEmail Copy Regularly

Frequent split testing is among the best ways to enhance your email campaigns. The more you examine, the more patterns you’ll begin to notice, and you’ll be able to modify your email strategy better.

Though while performing A/B testing does not consider your opinion too important since your gut instinct can be remarkably off the target about what will work for email marketing. So it’s extremely vital to rest your decisions on data instead of intuition or guesswork.

What email elements should you split the test?

  • Subject line
  • From line
  • Email copy
  • Preview text
  • Call to action

Test just one element at a time (either preheader text or subject line) for the most precise results. Utilize A/B testing instead of your guesswork to choose what’s right.

9. Keep Your Email Lists

To obtain nice results from email marketing, you require to eliminate the bad addresses that impact your reputation along with your general deliverability. Though a tip for email marketing does not get written about, it’s as crucial.

Many marketers retain the focus on increasing their email list, though they forget that there is no gain of including more people on the list if you don’t access your subscribers’ inboxes. Don’t waste all your energy attempting to include more people on your list; target a portion of your energy in accessing the inboxes of your subscribers, also.

10. Keep It Brief

It has been observed that briefer emails are more likely to make it to the Primary tab. Is it a coincidence? This is a subject of considerable debate. And it is without any conclusive evidence. If you don’t accept that the length of the email performs a role to come into the Primary tab, you can perform an A/B test.

11. Remain Updated

Email marketing has altered considerably, and it is continuously evolving. What has succeeded in the past may not work presently or shortly. And all of us know that. That’s the reason most email marketers consider the sole path to success is through learning more. However, they don’t remember that unlearning what is not performing is also vital.
When marketers become victims of some email marketing myths and falsities, their conversion from this channel declines, be cautious of what’s not working and stay away from those mistakes at any cost – if you wish to convert your subscribers into customers.

ConclusionEmail marketplace with WordPress Theme

Email marketing has prevailed for years, though only a few select marketers have mastered it. If you wish to master this channel fast, you need to understand this important thing: Ensure your emails targets what your audience wants to listen to and not primarily what you wish to inform them. Bear that in mind, and you’ll be en route to maximizing success by this channel. Further, always pay regard to these major email marketing tips.

Interesting Reads:

7 Best WordPress Themes For Lawyers and Law Firms in 2020

15 Best WordPress Themes For Artists

Best BuddyPress Themes

One thought on “11 Powerful Email Marketing Tips You Need To Know

Leave a Reply

Your email address will not be published. Required fields are marked *