Best software for conversion rate optimization

A/B Testing & Experimentation

1. VWO (Visual Website Optimizer)

   • Best for: All-in-one testing + insights

   • Why: Run A/B tests, track heatmaps, and personalize user journeys in one platform

2. Optimizely

   • Best for: Enterprise-grade testing

   • Why: Supports server-side testing, multivariate tests, and robust analytics

3. Convert.com

   • Best for: Privacy-conscious businesses

   • Why: GDPR compliant, good for both client-side and server-side testing

🔥 Heatmaps & User Behavior Analysis

4. Hotjar

   • Best for: Seeing what users actually do

   • Why: Heatmaps, session recordings, and feedback polls in one intuitive dashboard

5. Microsoft Clarity

   • Best for: Free behavior insights

   • Why: Offers heatmaps, click tracking, and session recordings at no cost

6. Crazy Egg

   • Best for: Fast setup and visual reports

   • Why: Snapshot reports, scroll maps, and built-in A/B testing

📋 User Feedback & Surveys

7. Qualaroo

   • Best for: On-site user feedback

   • Why: Smart surveys triggered by user behavior—great for figuring out why people don’t convert

8. Survicate

   • Best for: Multi-channel surveys (email, site, product)

   • Why: Templates + NPS, CSAT, and feedback tools baked in

🧰 All-in-One CRO Platforms

9. FullStory

   • Best for: Product teams + marketers

   • Why: Combines session replay, heatmaps, conversion funnels, and frustration detection

10. GrowthBook

• Best for: Dev teams running experiments

• Why: Open-source A/B testing framework, great for product-led CRO efforts

🛠️ Landing Page & Funnel Tools with CRO Features

11. Unbounce

• Best for: Building + optimizing landing pages

• Why: AI-powered Smart Traffic, built-in A/B testing, and dynamic content insertion

12. Instapage

• Best for: Post-click optimization

• Why: Focuses on converting paid traffic with personalization and speed

TL;DR

• For testing + personalization: VWO, Optimizely

• For behavior insights: Hotjar, Clarity

• For user feedback: Qualaroo, Survicate

• For DIY CRO: Unbounce, Instapage

• For devs/product teams: FullStory, GrowthBook

Want a tailored stack based on your business size or platform (e.g., SaaS, Shopify, etc.)?