Ahrefs is one of the top tools for SEO professionals—offering deep insights into backlinks, keyword rankings, traffic, and competitor analysis. But with premium pricing, it’s not always accessible for freelancers, startups, or beginner marketers. Thankfully, there are several free Ahrefs alternatives that offer solid SEO features without the high monthly bill.
Here are the 10 best free Ahrefs alternatives you can use in 2025 to improve your SEO strategy, monitor competitors, and grow your traffic—without breaking the bank.
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1. Ubersuggest by Neil Patel
Ubersuggest is one of the most popular free SEO tools. It provides keyword ideas, traffic estimates, domain overviews, and backlink data—plus limited access to site audits.
📌 Best for: Beginners and small businesses needing a visual, user-friendly dashboard.
🌐 neilpatel.com/ubersuggest
2. Google Search Console
GSC is completely free and extremely powerful. It lets you track keyword performance, page indexing, mobile usability, and discover technical issues—all directly from Google.
📌 Best for: Real-time keyword performance and fixing site crawl issues.
🌐 search.google.com/search-console
3. SEO PowerSuite Free Edition
SEO PowerSuite offers a free desktop version that includes tools for keyword tracking, backlink audits, and website optimization. While the free version has limitations, it’s still powerful.
📌 Best for: Users who prefer downloadable software over online platforms.
🌐 seopowersuite.com
4. SEMRush (Free Account)
While SEMrush is primarily a paid tool, its free account offers limited but useful insights—like a few keyword searches, competitor reports, and SEO audits per day.
📌 Best for: Testing premium-level features in a limited free plan.
🌐 semrush.com
5. SERanking (Free Trial)
SE Ranking offers a generous free trial with keyword tracking, backlink checking, competitor research, and SEO audits. It’s a strong alternative to Ahrefs for on-page SEO.
📌 Best for: Users exploring a trial before upgrading to premium SEO tools.
🌐 seranking.com
6. OpenLinkProfiler
This completely free backlink analysis tool allows you to check incoming links to any domain and export up to 1000 links. It also shows link freshness and link types.
📌 Best for: Free backlink reports with domain-specific filtering.
🌐 openlinkprofiler.org
7. Moz Link Explorer (Free Account)
Moz offers limited free access to its Link Explorer, which is helpful for checking backlinks, domain authority, and spam scores. You get 10 queries per month with a free account.
📌 Best for: Quick checks on domain authority and backlink quality.
🌐 moz.com/link-explorer
8. Google Keyword Planner
While it’s designed for advertisers, Google Keyword Planner is a fantastic free tool for keyword research. It shows search volume ranges, keyword suggestions, and competition levels.
📌 Best for: High-quality, reliable keyword data straight from Google.
🌐 ads.google.com
9. Woorank (Free Website Review Tool)
Woorank provides a free website analysis tool that includes SEO, mobile performance, usability, and social media stats. It’s perfect for basic audits and quick wins.
📌 Best for: Beginners who want a fast health check for their website.
🌐 woorank.com
10. Small SEO Tools Suite
This all-in-one suite provides free tools for backlink checking, keyword position tracking, plagiarism detection, and more. It’s web-based and doesn’t require login for most features.
📌 Best for: Quick, no-login-required SEO tools on the fly.
🌐 smallseotools.com
Final Thoughts
Ahrefs is a powerhouse—but it’s not your only option. These free Ahrefs alternatives give you access to essential SEO insights like keyword research, backlink tracking, site audits, and competitive analysis—without a credit card
