Running a wholesale operation through the same storefront as your retail customers creates a real problem: the pricing, minimum order quantities, and even product visibility that make sense for a bulk B2B buyer are usually wrong for someone buying a single item at retail. WooCommerce doesn’t handle that split natively, but its plugin ecosystem covers the gap thoroughly. The plugins below add role-based pricing, private wholesale-only catalogs, custom order forms, and volume discounts on top of a standard WooCommerce install without requiring a rebuild of the store.

This list gets updated periodically because this specific plugin category churns more than most. Products get acquired, rebranded, or quietly discontinued, and pricing shifts often enough that a figure quoted a year ago can be meaningfully wrong today. Everything below was checked directly against current listings rather than carried over from an older version of this article.

What a WooCommerce wholesale plugin actually does

Before comparing specific tools, it helps to know what this category of plugin is generally built to handle:

  • Show different prices to wholesale customers than to retail shoppers, without running two separate stores.
  • Let customers register specifically as wholesale buyers, sometimes with manual approval before their account gets wholesale pricing access.
  • Set minimum order quantities or dollar amounts that only apply to the wholesale tier.
  • Hide wholesale pricing, or the products themselves, from anyone who isn’t logged in as an approved wholesale account.
  • Build order forms suited to bulk purchasing, quantity-per-line-item tables rather than one-product-at-a-time retail checkout flows.

Not every plugin below covers all five of those. Some are purpose-built wholesale suites; others are general-purpose tools (a form builder, a coupon system) that can be adapted to partially cover a wholesale workflow. The distinction matters when picking one, so it’s called out directly for each entry.

It’s also worth setting expectations on install effort before diving into specific tools. None of the plugins below require custom development to get a basic wholesale tier running, most ship with a setup wizard or clear documentation covering the core workflow, but every one of them still requires deciding on the actual pricing logic, flat discount, tiered by quantity, category-specific, before installation rather than during it. Working that out on paper first saves real time compared to configuring rules interactively and discovering halfway through that the pricing structure doesn’t match how the plugin’s rules engine actually works.

1. WooCommerce Wholesale Prices (Wholesale Suite)

WooCommerce Wholesale Prices is the free entry point into Rymera Web Co’s broader Wholesale Suite product line, and it’s a purpose-built wholesale tool rather than an adapted general plugin. The free version alone covers a genuinely useful set of core needs: a dedicated Wholesale Customer user role, per-product wholesale pricing for both simple and variable products, the option to hide or show retail prices alongside wholesale ones, a private-store mode, and coupon restrictions specific to wholesale accounts. It currently sits at over twenty thousand active installations and was updated within the last month, which is a healthy maintenance signal for a plugin this central to a store’s pricing logic.

The premium tier, Wholesale Suite Premium, layers on category-based pricing, tiered quantity discounts, and tax controls specific to B2B accounts.

Pricing: Free on WordPress.org. Premium pricing is tier-based and changes periodically, so check the current rate on the vendor’s pricing page directly rather than trusting an older quoted figure.

View WooCommerce Wholesale Prices

2. B2BKing

B2BKing is a dedicated B2B and wholesale plugin built to run a store as wholesale-only, retail-only, or a hybrid of both simultaneously, which is a genuinely different approach from a plugin that only adds a wholesale layer on top of an otherwise-retail store. It has over ten thousand active installations, and its free WordPress.org version already covers role-based pricing rules, custom registration forms for B2B buyers, and the ability to hide pricing or entire product categories from anyone who isn’t an approved wholesale account. A companion “Private Store” add-on extends that further for stores that want to run an entirely closed wholesale catalog alongside a public retail one.

Pricing: Free core plugin on WordPress.org, with premium tiers unlocking more advanced B2B workflows like custom quote requests and negotiated pricing.

View B2BKing

Also read: Selecting the Optimal eCommerce Platform for Your Dropshipping Business

3. WPForms

WPForms is a general-purpose WordPress form builder rather than a dedicated wholesale plugin, but it earns a spot on this list for a specific reason: it doesn’t require WooCommerce at all to collect a bulk order. A store that wants a simple wholesale request form, quantities, product selection, a business name field, a note for special requests, without building a full WooCommerce product catalog for it can put one together with WPForms’ drag-and-drop builder and connect it directly to a payment gateway like Stripe or PayPal for deposit collection.

Worth being precise about here: WPForms doesn’t ship a form specifically labeled “wholesale order form” the way a dedicated wholesale plugin does. What it offers is a flexible order-form template that can be configured with product fields, quantity fields, and conditional logic to function as one. For a store already running full WooCommerce wholesale pricing through a plugin like the two above, WPForms is more useful as a lead-capture or quote-request form layered on top than as a replacement for actual wholesale pricing logic.

Pricing: Plans start around $49.50 per year for a single site at current promotional rates, scaling up through Plus, Pro, and Elite tiers for more sites and advanced features.

View WPForms

4. WooCommerce Wholesale Pro (Barn2)

WooCommerce Wholesale Pro takes the approach of building a distinct wholesale section within an existing WooCommerce store, letting a business run a private wholesale-only area while keeping the public retail shop running normally alongside it. It supports unlimited wholesale membership tiers with different pricing per tier, a global discount option, and per-product wholesale pricing, plus the ability to require manual approval before a new registration gets wholesale access rather than granting it automatically. An optional integration with Barn2’s own Product Table plugin adds a proper spreadsheet-style bulk order form, which is a meaningfully different buying experience than WooCommerce’s default one-product-at-a-time cart flow.

Pricing: Starts at $199 per year for use on a single site, with higher tiers and lifetime license options available for multi-site use. That’s a real cost jump from the plugin’s earlier pricing, worth budgeting for accurately rather than assuming an older, lower quoted price still applies.

Also read: Top Affiliate Marketing Trends and Products to Promote

View WooCommerce Wholesale Pro

5. WholesaleX

WholesaleX is a newer entrant that has picked up momentum quickly, currently sitting at a full five-star rating and an update pushed within the last day at the time of writing, which is about as strong a maintenance signal as a plugin can show. The free version already covers wholesale pricing rules, tiered quantity-based pricing, user role management, a wholesale registration form, private-store mode, and bulk ordering, which is a substantial free feature set compared to some competitors that gate most of that behind a paid tier.

Pricing: Free core plugin on WordPress.org, with a premium tier for more advanced pricing rules and reporting.

View WholesaleX

A plugin worth removing from this kind of list

Advanced Coupons used to show up on wholesale roundups like this one, and it’s worth explaining directly why it’s been left off here. It’s a genuinely strong plugin for what it actually does, BOGO promotions, auto-applied discount codes, loyalty programs, and gift cards, but wholesale pricing isn’t a documented core feature of the product itself. Rymera Web Co, the company behind it, sells wholesale functionality as a completely separate product line (the Wholesale Suite covered as the first entry above). Recommending Advanced Coupons specifically for wholesale pricing conflates two different products from the same company, and a store owner following that recommendation would end up with a coupon plugin that doesn’t actually solve the pricing problem they installed it to fix.

A previously listed CedCommerce extension called Wholesale Market has also been dropped from this update. Its product page no longer resolves, and CedCommerce’s current site focuses heavily on marketplace integrations, Walmart, Etsy, Amazon, eBay, TikTok Shop, rather than wholesale pricing tools, which suggests the product either got discontinued or folded into something else. WholesaleX replaces it above as a currently maintained, actively updated alternative in the same free-tier-friendly category.

Neither of those corrections is a knock against the original intent of covering a wider set of options. It’s a reminder that any plugin roundup in a fast-moving ecosystem needs periodic re-verification rather than a one-time write-up treated as permanently accurate, especially in a category where companies frequently restructure their product lines around what’s currently selling well.

Free versus paid: where the real line sits

Every plugin above has a genuinely usable free tier, which is worth emphasizing because a lot of WooCommerce extension categories treat “free” as a crippled trial rather than a real starting point. WooCommerce Wholesale Prices, B2BKing, and WholesaleX all let a store set up functioning role-based wholesale pricing entirely on the free version, with the paid tiers adding refinements, category-level pricing, negotiated quotes, advanced reporting, rather than gating the core feature itself.

Where the free-to-paid line actually matters most is scale and workflow complexity. A store with a handful of wholesale accounts and a straightforward flat wholesale discount, the kind of setup a small manufacturer or a local supplier running a few dozen business customers might need, can run entirely on free tiers indefinitely. A store managing dozens of wholesale tiers, negotiated per-customer pricing, or a genuinely separate private wholesale catalog with its own checkout flow will hit the free tier’s ceiling fairly quickly and need to budget for a paid plan, whether that’s Wholesale Suite Premium, B2BKing’s advanced tier, or WooCommerce Wholesale Pro’s dedicated pricing.

It’s worth resisting the instinct to buy the most expensive option upfront on the assumption that more features automatically means a better fit. WooCommerce Wholesale Pro’s $199-a-year price tag buys a genuinely more complete dedicated wholesale system, but a store that only needs basic role-based pricing is paying for capability it will never use. Starting free and upgrading only once a specific missing feature becomes a real operational blocker is the more cost-efficient path for most stores.

Wholesale pricing versus a full B2B storefront

These two things get used interchangeably in marketing copy across this category, but they’re meaningfully different in scope, and knowing which one your store actually needs changes which plugin makes sense. Wholesale pricing, in the narrow sense, means one thing: a subset of logged-in customers see a different price than everyone else. WooCommerce Wholesale Prices and WholesaleX both cover that use case well without much additional complexity.

A full B2B storefront is a bigger undertaking: separate registration and approval workflows, potentially a completely separate catalog visible only to approved accounts, negotiated or quote-based pricing rather than a fixed discount, and sometimes purchase-order-based payment terms rather than immediate card payment. B2BKing and WooCommerce Wholesale Pro both lean into that heavier scope, which is also reflected in their higher price ceilings compared to the more narrowly focused free tools.

A store just starting to sell wholesale alongside its existing retail catalog rarely needs the full B2B treatment on day one. Starting with straightforward role-based pricing and only expanding into a dedicated B2B workflow once actual wholesale volume justifies the added complexity is a more sustainable rollout than building the full system before there’s proven demand for it.

Frequently asked questions

Can I run wholesale pricing without a separate wholesale-only website?
Yes, every plugin on this list is built to add wholesale pricing on top of an existing WooCommerce store rather than requiring a separate site. Role-based pricing, private-store modes, and hidden product visibility all happen within the same WordPress install as the retail storefront.

Do wholesale customers need to create an account before they see wholesale prices?
In most setups, yes. These plugins generally gate wholesale pricing behind a specific user role, which means a customer needs to register and, in several cases, get manually approved before wholesale pricing appears anywhere on the site. That approval step is a deliberate design choice, since it prevents retail shoppers from stumbling onto discounted pricing meant for verified business buyers, whether that verification involves a reseller certificate, a business license number, or simply a manual review by store staff.

Will adding a wholesale plugin slow down my store?
Any additional plugin adds some overhead, but the wholesale plugins covered here are generally lightweight compared to heavier categories like page builders or marketing automation suites, since their core job is conditional pricing logic rather than rendering complex front-end interfaces. Test performance on a staging copy of the store after installing, as with any plugin addition, rather than assuming it’s negligible without checking, especially if the store already runs several other plugins that touch pricing or checkout logic.

Can I offer wholesale pricing on only some products rather than the entire catalog?
Yes, every plugin on this list supports per-product wholesale pricing rather than forcing an all-or-nothing catalog-wide discount. That’s useful for stores that wholesale certain product lines while keeping others retail-only.

What happens to my wholesale pricing setup if I switch plugins later?
Pricing rules and user role assignments are generally tied to the specific plugin managing them, so switching from one wholesale plugin to another typically means reconfiguring pricing rules from scratch rather than a clean migration. That’s worth factoring into the decision upfront, since picking a plugin that already covers your likely future needs avoids a disruptive switch once the store outgrows a more basic tool.

Picking between these five

For a store that wants the most complete free feature set without committing to a paid plan immediately, WholesaleX and WooCommerce Wholesale Prices both offer a genuinely usable starting point, and either is a reasonable pick to test before paying for anything. For a store planning a true hybrid B2B-and-retail operation from day one, with separate registration flows, negotiated pricing, and the option to hide retail entirely from wholesale accounts, B2BKing’s dedicated approach fits that scope better than a plugin that only adds a pricing layer on top of a retail store. For a store that already has WooCommerce wholesale pricing sorted and just needs a clean intake form for bulk quote requests, WPForms fills that specific gap without requiring changes to the existing pricing setup. And for a business that wants a fully separated, private wholesale storefront with unlimited membership tiers and is prepared to pay for that level of control, WooCommerce Wholesale Pro’s higher price reflects a more complete, dedicated feature set than the free options offer.

Which plugin ends up working best depends heavily on how separated the wholesale and retail sides of the business actually need to be, so it’s worth mapping that requirement out before installing anything rather than picking based on price or install count alone.

A practical way to test that fit without committing to a paid plan immediately: install one of the free options, WooCommerce Wholesale Prices or WholesaleX, set up a single wholesale role with a flat discount, and run it with a handful of real wholesale customers for a month. That real-world test surfaces gaps, a missing minimum order quantity feature, a pricing-tier structure the plugin can’t express, far more reliably than reading feature comparison charts in advance, and it costs nothing beyond the setup time to find out.

One last practical detail worth checking before committing to any of these: how the plugin handles tax and shipping calculations for wholesale orders specifically, since business buyers in many regions are exempt from sales tax on qualifying purchases, and a plugin that doesn’t account for that correctly creates a compliance headache well after the pricing itself is working fine.

Which plugin are you running for your WooCommerce wholesale storefront, and what pushed you toward that choice? Share it in the comments below. And if there’s a wholesale plugin worth covering that isn’t on this list, or if one of the plugins above has changed its pricing or feature set since this was written, mention it there too so this list stays accurate for the next reader.

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