AI writing tools have rapidly evolved from simple grammar checkers into full-scale content creators. Whether you’re drafting blog posts, email campaigns, ad copy, product descriptions, or even long-form articles, today’s AI writing software can help streamline your workflow and produce high-quality content in less time.
In this post, we’ll break down the best software for AI writing in 2025—covering options for businesses, marketers, SEO specialists, and everyday users who want to write smarter, not harder.
What Is AI Writing Software?
AI writing software uses natural language processing (NLP) and machine learning to generate human-like text. Depending on the platform, it can:
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Create blog posts and web copy
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Suggest headlines and taglines
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Generate product descriptions
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Assist with grammar and style correction
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Rewrite or repurpose existing content
The best tools also integrate with SEO, CMS platforms, and team collaboration features to fit seamlessly into your workflow.
Best Software for AI Writing in 2025
1. Jasper (formerly Jarvis)
Jasper is a leading AI writing assistant known for its wide range of use cases and natural-sounding output. It’s built on advanced language models and designed for marketing teams, bloggers, and businesses.
Key Features:
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Templates for blog posts, ads, emails, and social content
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Jasper Chat for conversational content generation
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SEO mode powered by Surfer SEO integration
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Brand voice customization
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Supports over 25 languages
2. Writesonic
Writesonic offers fast, customizable content creation across marketing, sales, and eCommerce needs. It’s designed for speed and affordability.
Key Features:
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AI Article Writer for long-form blog content
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Instant landing pages and ad copy generation
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Paraphrasing and text expander tools
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SEO optimization and plagiarism checks
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Chatsonic AI chatbot for real-time content help
3. Copy.ai
Copy.ai provides content creation tools tailored for marketing teams, entrepreneurs, and creators. Its intuitive UI and templates make it beginner-friendly.
Key Features:
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Blog post wizard and social media tools
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Sales copy, email campaigns, and product descriptions
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Team collaboration and workflows
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Brand voice and tone settings
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Free plan with limited word credits
4. Rytr
Rytr is an affordable, lightweight AI writer focused on quick drafts for short- and medium-form content. It’s ideal for solo users and freelancers.
Key Features:
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40+ content types including emails, posts, and bios
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Built-in plagiarism checker
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Tone customization and multilingual support
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Simple and distraction-free interface
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Chrome extension for writing anywhere
5. Wordtune
Wordtune is more of a writing enhancer than a full content generator. It helps rewrite, rephrase, and polish your existing writing with AI.
Key Features:
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Sentence rewriting with multiple tone options
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Formal/informal style toggles
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Works in Google Docs, Gmail, and LinkedIn
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Paragraph summarizer and expander
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Great for non-native English speakers
6. GrammarlyGO
GrammarlyGO builds on Grammarly’s strong grammar engine by adding AI writing capabilities for emails, outlines, and creative content.
Key Features:
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One-click rewrite suggestions
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Prompt-based content generation
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Integrates with Gmail, Word, and Chrome
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Automatically adjusts tone and voice
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Free with Grammarly Premium
7. Scalenut
Scalenut is an SEO-focused AI writing platform that helps marketers create high-ranking content with minimal manual effort.
Key Features:
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AI article writer with NLP topic clusters
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Keyword planning and SERP analyzer
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SEO scorecard and content optimization
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Workflow automation for content teams
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Built-in plagiarism detection
8. INK Editor
INK Editor is an AI writing tool designed with SEO in mind. It offers real-time content scoring and keyword optimization suggestions as you write.
Key Features:
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SEO assistant with topic recommendations
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AI writer with tone and intent settings
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AI image generator integration
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Distraction-free writing mode
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Chrome extension available
9. Frase
Frase is primarily an SEO content research and AI writing platform for marketers. It combines content briefs, research, and AI writing in one tool.
Key Features:
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AI-generated outlines and first drafts
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Topic research based on SERP data
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Content scoring vs top-ranking pages
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Answer engine for FAQ content
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Supports Google Docs export
10. Sudowrite
Sudowrite is an AI tool built for creative writers—novelists, storytellers, and content creators. It emphasizes tone, plot, and storytelling structure.
Key Features:
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“Describe” and “Expand” modes for adding detail
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Character and plot generators
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Brainstorming and idea prompts
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Built-in editing suggestions
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Great for fiction and narrative content
11. Simplified
Simplified is an all-in-one platform that includes AI writing, design, and video editing tools—ideal for content creators managing social and branded assets.
Key Features:
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90+ copy templates including ads, captions, blogs
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AI writing with image and video tools
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Team collaboration features
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Brand kit and scheduling tools
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Free plan available for individuals
Comparison Table
Tool | Best For | SEO Support | Long-form Content | Free Plan Available |
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Jasper | Marketing teams, content pros | Yes (Surfer) | Yes | Trial only |
Writesonic | Fast marketing and eCommerce | Yes | Yes | Yes (limited) |
Copy.ai | Social media & ad copy | No | Partial | Yes |
Rytr | Freelancers, short content | Basic | Limited | Yes |
Wordtune | Editing and rewriting | No | No | Yes (limited) |
GrammarlyGO | Email and office productivity | No | No | Yes (w/ Premium) |
Scalenut | SEO content teams | Yes | Yes | Trial available |
INK Editor | SEO writers and bloggers | Yes | Yes | Yes |
Frase | Content strategists & marketers | Yes | Yes | Trial available |
Sudowrite | Creative and fiction writers | No | Yes | Yes (limited) |
Simplified | Multichannel content creators | Partial | Partial | Yes |
How to Choose the Right AI Writing Software
Here’s what to consider:
1. Use Case
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Blogging & long-form: Jasper, Scalenut, Frase
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Marketing copy: Writesonic, Copy.ai, Rytr
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Creative writing: Sudowrite
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Editing/rephrasing: Wordtune, GrammarlyGO
2. SEO Requirements
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For high-ranking blog content, tools like Scalenut, Frase, and INK are essential
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Jasper and Writesonic also offer SEO integrations via Surfer and SEMrush
3. Budget
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Tools like Rytr and Copy.ai offer generous free plans
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Jasper and Scalenut offer more power, but at premium pricing
4. Team vs Solo Use
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Jasper, Scalenut, and Simplified support multiple users and collaboration
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Rytr, Wordtune, and Sudowrite are best for individuals
Conclusion
AI writing tools are changing the content creation process—saving time, enhancing creativity, and improving efficiency. Whether you’re writing blog posts, sales emails, product descriptions, or novels, the right AI software can elevate your writing game.
From robust platforms like Jasper and Scalenut to lighter tools like Rytr and Wordtune, the tools listed above represent the best software for AI writing in 2025. Choose one based on your content goals, SEO needs, and budget—and start writing smarter.