Understanding your store’s performance is essential for growth. WooCommerce’s built-in reports are basic—analytics plugins provide deeper insights into sales, customers, and products. This guide covers the best WooCommerce reports and analytics plugins for 2026.
Why Analytics Matter for WooCommerce
Data-driven decisions lead to higher profits. Analytics plugins reveal which products sell best, where customers come from, conversion bottlenecks, and opportunities for growth. Without proper reporting, you’re flying blind.
Top WooCommerce Analytics Plugins 2026
1. Metorik – Best Overall Analytics
Metorik provides the most comprehensive WooCommerce analytics with real-time reporting, customer insights, and automated emails.
Key Features:
- Real-time dashboard
- Product performance analytics
- Customer segmentation
- Automated email reports
- Cart abandonment tracking
- Integrations with Google Analytics, Klaviyo
2. Putler – Multi-Platform Analytics
Putler aggregates data from WooCommerce, Shopify, PayPal, and Stripe for complete business insights across platforms.
Key Features:
- Multi-platform data aggregation
- SaaS metrics (MRR, churn, LTV)
- Customer analytics
- Product insights
- Forecasting
- Custom reports
3. WP ERP – CRM with Analytics
WP ERP combines CRM, HRM, and accounting with WooCommerce integration for complete business management.
4. MonsterInsights eCommerce – Google Analytics
MonsterInsights connects WooCommerce with Google Analytics for powerful eCommerce tracking within your WordPress dashboard.
5. Recapture – Abandoned Cart Analytics
Recapture focuses on cart abandonment with recovery emails and detailed analytics on lost sales.
Analytics Comparison
| Feature | Metorik | Putler | MonsterInsights |
|---|---|---|---|
| Real-time Data | Yes | Yes | Yes |
| Customer Segments | Yes | Yes | Limited |
| Multi-Platform | No | Yes | No |
| Forecasting | Yes | Yes | No |
| Email Reports | Yes | Yes | Yes |
Key Metrics to Track
- Average Order Value: How much customers spend per order
- Customer Lifetime Value: Total revenue per customer
- Conversion Rate: Percentage of visitors who buy
- Cart Abandonment Rate: Carts started vs completed
- Top Products: Best and worst performers
- Customer Acquisition Cost: Cost to gain each customer
Enhance with Marketing Tools
- FluentCRM – Customer email automation with analytics
- ActiveCampaign – Advanced marketing analytics
Best Themes for WooCommerce
- Reign Theme – WooCommerce-ready with membership
- BuddyX Pro – Clean WooCommerce integration
- Astra – Fast WooCommerce theme
Conclusion
Metorik offers the best dedicated WooCommerce analytics. Putler excels for multi-platform businesses. MonsterInsights provides Google Analytics integration. Recapture focuses on recovering lost sales. Choose based on your reporting needs and whether you sell on multiple platforms.