software for heatmaps

Best All-Around Heatmap Tools

  1. Hotjar

    • Best for: Most businesses (from SMBs to mid-size)

    • Why: Combines heatmaps, session recordings, feedback polls, and surveys in one simple UI

    • Bonus: Free plan available; easy to set up with no code

  2. Crazy Egg

    • Best for: Visual learners + quick insights

    • Why: Heatmaps, scrollmaps, confetti click-tracking, and A/B testing in a clean interface

    • Good For: Non-tech teams wanting fast setup


🆓 Best Free Heatmap Tool

  1. Microsoft Clarity

    • Best for: Anyone who wants unlimited heatmaps for free

    • Why: Free forever, session recordings, rage click tracking, and performance data

    • Bonus: Doesn’t slow down your site


💼 Enterprise-Level Tools

  1. FullStory

    • Best for: Product and UX teams at scale

    • Why: Heatmaps are tied to session replays, conversion funnels, and advanced analytics

    • Best Feature: Pinpoint friction events like rage clicks or dead zones

  2. Contentsquare (formerly Clicktale)

    • Best for: Big teams with deep CRO goals

    • Why: Combines heatmaps, journey mapping, and segment analysis for serious optimization


⚙️ Developer-Friendly / Advanced Use Cases

  1. Smartlook

    • Best for: Web and mobile app tracking

    • Why: Event tracking + heatmaps + session replays, all with strong dev tools

    • Great For: SaaS products and apps

  2. Inspectlet

    • Best for: Combining dev/debug data with user behavior

    • Why: Console logs, session replays, heatmaps—all synced


📱 Mobile App Heatmaps

  1. UXCam

    • Best for: Mobile app UX tracking

    • Why: Gesture heatmaps, session recordings, and app analytics

    • Works With: Android and iOS


TL;DR

Use Case Best Tool
Best overall Hotjar
Best free Microsoft Clarity
Best for A/B + visuals Crazy Egg
Enterprise-grade FullStory, Contentsquare
For apps UXCam, Smartlook
Dev-friendly Inspectlet

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