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Best All-Around Heatmap Tools
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Hotjar
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Best for: Most businesses (from SMBs to mid-size)
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Why: Combines heatmaps, session recordings, feedback polls, and surveys in one simple UI
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Bonus: Free plan available; easy to set up with no code
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Crazy Egg
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Best for: Visual learners + quick insights
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Why: Heatmaps, scrollmaps, confetti click-tracking, and A/B testing in a clean interface
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Good For: Non-tech teams wanting fast setup
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🆓 Best Free Heatmap Tool
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Microsoft Clarity
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Best for: Anyone who wants unlimited heatmaps for free
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Why: Free forever, session recordings, rage click tracking, and performance data
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Bonus: Doesn’t slow down your site
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💼 Enterprise-Level Tools
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FullStory
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Best for: Product and UX teams at scale
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Why: Heatmaps are tied to session replays, conversion funnels, and advanced analytics
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Best Feature: Pinpoint friction events like rage clicks or dead zones
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Contentsquare (formerly Clicktale)
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Best for: Big teams with deep CRO goals
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Why: Combines heatmaps, journey mapping, and segment analysis for serious optimization
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⚙️ Developer-Friendly / Advanced Use Cases
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Smartlook
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Best for: Web and mobile app tracking
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Why: Event tracking + heatmaps + session replays, all with strong dev tools
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Great For: SaaS products and apps
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Inspectlet
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Best for: Combining dev/debug data with user behavior
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Why: Console logs, session replays, heatmaps—all synced
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📱 Mobile App Heatmaps
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UXCam
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Best for: Mobile app UX tracking
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Why: Gesture heatmaps, session recordings, and app analytics
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Works With: Android and iOS
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TL;DR
Use Case | Best Tool |
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Best overall | Hotjar |
Best free | Microsoft Clarity |
Best for A/B + visuals | Crazy Egg |
Enterprise-grade | FullStory, Contentsquare |
For apps | UXCam, Smartlook |
Dev-friendly | Inspectlet |
Want help picking based on your platform (e.g., Shopify, Webflow, WordPress)?