Jotform has made a name for itself as one of the most popular form-building tools available today. It offers everything from drag-and-drop design, payment integrations, conditional logic, and automation to embed-ready forms that work across websites and apps. However, as the demand for smarter, more customizable, and often more cost-effective tools increases, many users are starting to search for better or more tailored alternatives.

Some businesses find Jotform’s pricing too steep once they grow past the free plan. Others feel limited by the branding, seek better analytics, or need more powerful integrations and automation flows. In 2025, the digital forms landscape is more competitive than ever, with a wide array of tools offering advanced features, modern design, and flexible workflows—many of which offer capabilities that rival or surpass Jotform. Whether you need to streamline client intake, run detailed surveys, automate approvals, or collect payments, these alternatives deliver solid performance and real business value.

1. Typeform

Typeform takes a different approach to form design by offering a conversational experience instead of standard form layouts. It’s designed to improve engagement by guiding users through one question at a time. This results in a more interactive experience that works particularly well for customer feedback, lead generation, quizzes, and even recruitment workflows.

Unlike Jotform, which focuses on form utility, Typeform focuses on user engagement and presentation. The interface is clean, intuitive, and supports extensive integrations with marketing and CRM platforms like HubSpot, Salesforce, and Mailchimp. Typeform also supports logic jumps, hidden fields, and personalized messages, giving users more dynamic control over how forms behave based on responses.

It’s widely used by brands focused on customer experience, and with over 150,000 active business users globally, Typeform remains one of the strongest Jotform alternatives for companies that prioritize sleek design and high completion rates.

2. Google Forms

If you’re looking for a 100% free alternative that offers reliable functionality for basic forms, surveys, and quizzes, Google Forms continues to be a top choice. It’s especially useful in education, internal team settings, and nonprofit sectors thanks to its seamless integration with Google Workspace.

While Google Forms lacks some of the branding and advanced logic features found in Jotform, it offers excellent collaboration features, automatic data collection in Google Sheets, and essential form elements like multiple-choice, checkboxes, short answers, file uploads, and more. For most everyday use cases, it’s more than enough.

In 2025, Google Forms is still the most widely used form tool on the planet, thanks to its accessibility, zero cost, and ease of use across all device types.

3. Formstack

Formstack offers a full suite of workflow automation tools beyond form building. It is geared toward teams that need HIPAA-compliant forms, conditional logic, eSignatures, and integrations into tools like Salesforce, Microsoft 365, and Slack. What sets Formstack apart from Jotform is its deep focus on data security, user permissions, and regulatory compliance, making it ideal for healthcare, finance, and HR.

Formstack’s drag-and-drop interface is easy to use, but the real power lies in its end-to-end workflow automation. From generating documents and sending them for eSignatures to routing data for approvals, it can support complex organizational processes without code.

With tens of thousands of enterprise users and robust admin controls, Formstack is best for organizations that have outgrown basic form needs and require an enterprise-ready solution.

4. Cognito Forms

Cognito Forms is a hidden gem for small to midsize businesses looking for advanced features without a big budget. It supports calculations, repeating sections, multi-page forms, conditional logic, payment processing, and file uploads—all for free, with additional capacity available in paid plans.

Compared to Jotform, Cognito Forms gives more power to free users. It integrates easily with Microsoft Power Automate and Zapier, enabling custom workflows and automation for email routing, approvals, and CRM syncing. It’s also fully GDPR-compliant and supports encryption for sensitive data.

For organizations that need flexibility and power without the overhead of an expensive subscription, Cognito Forms is one of the most practical choices.

5. Wufoo

Wufoo has been around for a long time and is now part of the Momentive (SurveyMonkey) family. It may not have the modern look and feel of newer form tools, but it’s extremely stable, easy to use, and reliable. It’s best known for its integrations with platforms like PayPal, Stripe, Mailchimp, and Salesforce.

Wufoo offers payment forms, event registrations, lead generation forms, and contact forms with decent logic support and analytics. Its reporting tools are more detailed than you’d expect, especially considering its simplicity. For businesses already familiar with SurveyMonkey’s ecosystem, Wufoo offers a comfortable, low-friction transition.

While Wufoo may not match Jotform in design freedom or workflow complexity, it excels in core form functionality with strong backend reporting.

6. Formsite

Formsite is designed for users who need more control over data protection and form security. It’s trusted by healthcare, government, and financial institutions thanks to its secure data storage, password-protected forms, and encryption features.

Where Formsite stands out from Jotform is in its flexibility around file handling, export options, and response encryption. It also supports advanced logic rules, email notifications, PDF generation, and multi-page forms. The platform can be customized extensively through themes and branding options.

For businesses needing HIPAA compliance or advanced control over data workflows, Formsite is a secure and dependable choice.

7. Paperform

Paperform is one of the most design-oriented Jotform alternatives available today. It allows you to create forms that look and feel like landing pages—with custom fonts, images, videos, and flexible layout controls. It’s ideal for order forms, booking pages, appointment scheduling, and lead capture forms.

Unlike Jotform, which is structured around typical form blocks, Paperform allows free-form writing and layout design. This gives it a unique advantage for marketing teams, service providers, and content creators who want both function and visual impact.

It also includes built-in analytics, payment collection, logic rules, and integrations with over 3,000 apps via Zapier and native webhooks. In 2025, Paperform continues to grow among freelancers, small businesses, and agencies that want a single tool to combine storytelling with data collection.

Jotform Alternatives

Jotform has paved the way for form automation and accessible digital data collection, but it’s no longer the only powerful option. Depending on your use case—whether it’s customer feedback, eCommerce, compliance, or internal workflows—there’s likely a better match out there.

For organizations focused on design and interactivity, Typeform and Paperform offer dynamic experiences. If budget is a concern, Google Forms and Cognito Forms give you strong features without a subscription. Formstack and Formsite offer enterprise-grade security and workflow controls, while Wufoo provides a stable, well-integrated platform that just works.

In 2025, your form builder doesn’t just need to collect data—it needs to integrate with your tools, automate your processes, and match your brand identity. These alternatives to Jotform give you the flexibility to do just that.