Blogging has become the new trend of the internet over the last few years. Every industry, right from technology to eCommerce, has adapted to blogging for growing their business. With almost 2 million blog posts being published every day, it is very likely that your blog might get lost in the crowd. This is why we have compiled a list of things to keep in mind while writing your blog.
The secrets of blogging:
Writing a killer blog post is all about grabbing the reader’s attention. If you can successfully get your readers engaged in your blogs, there are higher chances of them buying your products and sharing the blog with your friends and family. Although it may seem complex, grabbing the reader’s attention can be really easy. Here’s how –
1. Writing the title:
The first thing your reader will notice about your blog is the title. If the title does not instantly catch your reader’s attention, it is unlikely that they will read through the blog. Use the title to give your readers an idea of what you will cover without giving too much away. Keep in mind that your title must be short and clear, somewhere around 6-8 words. Listed below are a few tips you can use to write an interesting title –
- Create a sense of urgency. (‘Stop missing out on….’)
- Use “Number of ways”. (‘Top 10 ways to….’)
- Use “How To’s”. (‘How to Convert your Readers into Customers’)
- Ask a question.
- Be clever and quirky.
Ensure that if you are making promises in your title, you follow through with that promise in the article. Also, make sure your readers know exactly how much they are going to benefit from reading your article and deliver those benefits without fail.
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2. Ask questions:
Ask your readers questions throughout your article. This keeps them searching for answers and makes them feel more engaged. Questions that can get people to think about what your products and services can do to solve their problems, questions that explore insecurities are some of the best ways to grab your reader’s attention. For example, ‘What would you do if an ABC product can solve your XYZ problem?’ Or, ‘Are you truly happy with the results of your marketing strategy?’. These types of questions generate curiosity in the minds of the readers and make them want to read through the article to get solutions to their problems.
3. Include interesting facts and statistics:
Facts and statistics make your article look more authentic in the eyes of the reader. This can prove you have done extensive research and are well versed with the subject. It portrays you as an expert and can help build trust with your potential customers. Keeping these things in mind, make sure your statistics are not false. It is best to include the link to the page where you are getting these statistics from.
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4. Write with personality:
One boring blog can make your readers never visit your website again. Make sure every article you write holds a personality of its own. Try to include case studies or personal stories in every blog. Giving a personal touch to the blog makes your content more relatable and in turn, makes the readers want to read more. Adding emotions to your blog is another useful tip to add personality to your article. Emotions bring clarity to your message and give people a reason to talk about your blog and share it with more people.
5. Use specific details:
Try using specific details in your blog. This will hold more attention than longer content providing a general overview of the concept. Show your products or services really benefit someone. You can include positive customer reviews on your products and services to back your claims.
6. Include media:
Text-only articles often fail to grab the reader’s attention for a longer time, Whereas, including media such as photos, videos, or gifs can make your blog post ten times more attractive and engaging. You can also include infographics that give a brief of the entire article in a small image. Readers can go through the infographic and understand what the article offers and how it will be beneficial for them.
7. Offer Value:
Lastly, offering value to every post is the most important thing. If the readers do not gain anything of value from your post, they have no reason to come back to your website and visit other blogs. Adding a misleading title without any real value in the post can make your readers never take you seriously again. Make sure your readers benefit from reading your content.
In conclusion:
So, there you go! Writing a killer blog post can be complicated but keeping these points in mind can make your job fairly easy. We hope this article has been helpful to you. Thank you for reading and all the best with your blogs!
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