Best software for influencer marketing

Influencer Discovery

1. Upfluence

   • Best for: Finding influencers across platforms fast

   • Why: Massive searchable database + filters by engagement, audience demographics, niche

2. Heepsy

   • Best for: Small businesses and budget-conscious teams

   • Why: Simple UI, affordable plans, and solid discovery features for Instagram, TikTok, and YouTube

3. CreatorIQ

   • Best for: Enterprise brands

   • Why: Verified influencer profiles, advanced audience insights, and fraud detection

📥 Outreach & Relationship Management

4. BuzzSumo

   • Best for: Content + influencer research in one place

   • Why: Find who’s influential in your topic area + track their content performance

5. NinjaOutreach

   • Best for: Cold outreach at scale

   • Why: Built-in email automation, CRM features, and templates for pitching

📈 Campaign Management & Analytics

6. GRIN

   • Best for: E-commerce brands (especially on Shopify)

   • Why: End-to-end platform—discovery, outreach, product gifting, tracking, payments

7. Aspire (formerly AspireIQ)

   • Best for: Scaling campaigns with many creators

   • Why: Campaign workflows, UGC rights management, and performance tracking

8. Traackr

   • Best for: Global influencer program management

   • Why: Deep analytics, budget tracking, and strong support for compliance and ROI reporting

💡 Up-and-Coming / Niche Tools

9. Modash

   • Best for: Growing teams and startups

   • Why: Great TikTok and Instagram discovery with simple pricing and intuitive UI

10. Influencity

• Best for: Custom campaign building

• Why: Modular system lets you pick the tools you actually need—discovery, CRM, reporting

TL;DR

• All-in-One: GRIN, Aspire, CreatorIQ

• Best for SMBs: Heepsy, Modash, BuzzSumo

• Best for Data Nerds: Traackr, CreatorIQ

• Best for Outreach: NinjaOutreach

Need recommendations based on your platform (like TikTok or Instagram) or budget range? I’ve got you.