Best software for landing page optimization

Landing Page Builders (with optimization tools built-in)

1. Unbounce

   • Best for: Marketers who want speed + conversions

   • Why: Drag-and-drop builder, A/B testing, AI-powered Smart Traffic for automatic optimization

2. Instapage

   • Best for: High-converting post-click experiences

   • Why: Heatmaps, dynamic text replacement, and deep integrations with ad platforms

3. Leadpages

   • Best for: SMBs and solopreneurs

   • Why: Affordable, easy to use, and includes A/B testing on higher tiers

🔬 A/B Testing + Personalization

4. Google Optimize (Sunset but alternatives below)

   • RIP — it was great. Here’s what to use instead:

5. VWO (Visual Website Optimizer)

   • Best for: A/B testing, heatmaps, session recordings, and personalization—all-in-one

   • Why: Strong UI, good support for both devs and marketers

6. Optimizely

   • Best for: Enterprise A/B and multivariate testing

   • Why: Real-time experimentation and personalization engine, but pricey

7. Convert.com

   • Best for: Privacy-focused A/B testing

   • Why: Strong GDPR compliance and server-side testing capabilities

📊 Analytics & Behavior Tools

8. Hotjar

   • Best for: Heatmaps, user recordings, and feedback

   • Why: Shows you where people drop off, rage-click, or scroll past

9. Crazy Egg

   • Best for: Quick visual insights

   • Why: Easy heatmaps, scrollmaps, A/B testing built in

10. Microsoft Clarity

• Best for: Free heatmaps and session recordings

• Why: It’s totally free and surprisingly good

⚡️ Bonus Combo Tools

• HubSpot Landing Pages

  • Great if you’re already in the HubSpot ecosystem

  • Includes forms, CTAs, CRM sync, and A/B testing

• ClickFunnels

  • Ideal for sales funnels with upsells/downsells

  • Conversion-optimized templates, though less flexible for pure design

TL;DR

• Best all-around: Unbounce or Instapage

• Best free analytics: Microsoft Clarity

• Best A/B testing power tools: VWO, Optimizely

• Best for fast feedback: Hotjar + Crazy Egg

• Best for budget: Leadpages or Clarity + Hotjar combo

Want help choosing based on your stack (like Shopify, WordPress, Webflow)?