Search Engine Optimization (SEO) is becoming a widespread phenomenon these days. Having a computerized presence isn’t sufficient; you need to rank on the search engine result page and get some traffic for your website. But, ranking the search engine result page is not easy. You need to write good content and keywords, have a certain number of backlinks, have a good reading experience, and have a good keyword presence to compete with the best websites to rank for a specific search term.
Doing that is not so easy. You may have to hire a team for your website’s SEO and even buy some tools. But if you are a small business or just a blog, you might not have the budget to do so. You might be the only person working on your website. Even in that case, you can rank on the search engine result page, and you can do so with the help of some good keyword research. Most people don’t know how to find the right keywords for their blog or how to use them, but here are five tips that will help.
Decide a topic for your Content
The principal thing you need to do when creating content for your website is to figure out the topic. You need to write about what your audience is looking for and the phrases they type. It’s essential to understand the specific topic you want to write about, e.g., you want to write about sparkle pens- you need to know the particular question that you need to answer about sparkle pens in your content. To get the answers for this- you can go to Quora and type “sparkle pens” in the search, and you will be able to see what are the questions that people ask about sparkle pens.
You can choose one of them as your topic.
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Use free tools
There are a lot of free tools available to understand the mindset of the audience. You can find out the exact keywords that people search and how difficult it is to rank in that particular keyword. These tools not only give you numbers but also give you suggestions. You can start using Google Trends, and Google Keyword Planner- both of them are totally free and help you with the idea of what is searched more and which keyword is easier to rank. You can even try the free version of SEMRush- Ithave limited as a free tool but will give you some additional insights about the search terms. Remember- when you are going through those tools, you are looking for high or medium search volume keywords with low competition.
Headlines are important
Finding the right keyword is essential in SEO, and another equally important thing to do is use them properly. You will not capitalize on your good keyword research if you don’t use them well. An excellent place to start is- by using them in the headlines of the content. You can use the title H1 & H2 to highlight keywords. The next thing you can do is- write the long-tail keywords in the content. E.g., “sparkle pens” is a small tail keyword and can be used as in title or heading, but “red color sparkle pens” is a long-tail keyword and should be added in the content.
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Use images
On the internet- words are not the only type of content- there are other forms of media, especially images, that play a big part. But the problem is that the search engine crawler does not understand them and doesn’t know what they are about- one way to help that is by adding an alt text to the image. Using the right keywords in the alt text makes your chances of ranking higher. Also, you might appear in image searches. Another good practice is to name the image the same as the keyword and the alt text while uploading it. This way, there is no confusion on what the image is about.
Don’t overdo
Remember, no what you are writing- what keyword you are targeting and how big the competition is- you are writing for humans. If you write only as per keywords and only for crawlers- the reading experience might go down. Don’t overstuff the keywords- don’t use them unnecessarily and make the reading experience good for humans.
Conclusion
Keyword research is all about knowing the pains of the customer and not about any numbers. Still, you need to find a low-hanging fruit- a problem that no one else is solving. You can use different tools to see which competitors rank for a particular keyword and how many searches do they have. They will help you make the decision. And once you have found the right keyword- use it as authentically as you can- don’t force it into any place but try to use them in a place that matters.
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