software for multichannel selling

Best All-Around Multichannel Platforms

  1. Sellbrite (by GoDaddy)

    • Best for: Small to mid-sized e-commerce businesses

    • Why: Easy-to-use UI, syncs inventory/orders across Amazon, eBay, Walmart, Etsy, Shopify, and more

    • Bonus: Affordable and beginner-friendly

  2. ChannelAdvisor

    • Best for: Enterprise and high-volume sellers

    • Why: Handles everything from listing automation to performance optimization to ad management

    • Best For: Brands that sell across 10+ channels globally

  3. Linnworks

    • Best for: Operational efficiency at scale

    • Why: Strong inventory and order management + workflow automation across marketplaces and 3PLs


📦 Inventory + Order Management First

  1. Cin7

    • Best for: Brands juggling online, wholesale, and retail

    • Why: Unifies inventory, orders, and POS across all channels—integrates with Xero, Shopify, Amazon, etc.

  2. Skubana (by Extensiv)

    • Best for: High-growth DTC brands

    • Why: Centralizes orders, inventory, fulfillment, and analytics across marketplaces and warehouses

  3. Zoho Inventory

    • Best for: SMBs using the Zoho ecosystem

    • Why: Solid multichannel inventory and order sync with Shopify, Amazon, eBay, and Etsy—affordable


📋 Listing Management Focus

  1. List Perfectly

    • Best for: Resellers and vintage sellers

    • Why: Crossposts to 10+ marketplaces (e.g., eBay, Mercari, Poshmark, Depop) with bulk editing

    • Great For: Side hustlers and marketplace flippers

  2. Ecomdash (by Constant Contact)

    • Best for: Small to mid-sized eCom brands

    • Why: Affordable listing, inventory, and order sync for Shopify, Amazon, eBay, and Walmart


🌎 Global Sellers + Amazon-Focused

  1. Jungle Scout (Cobalt)

    • Best for: Brands managing Amazon + Walmart

    • Why: Helps with forecasting, listing optimization, and marketplace expansion

  2. Webgility

  • Best for: Accounting + channel syncing

  • Why: Syncs orders and inventory across sales channels + QuickBooks/Xero for seamless finances


TL;DR

Need Best Tool
Best all-around Sellbrite, Linnworks, Cin7
Enterprise-level scaling ChannelAdvisor, Skubana
Budget-friendly for SMBs Zoho Inventory, Ecomdash
Reseller & marketplace focus List Perfectly, Ecomdash
Amazon/Walmart first Jungle Scout, Webgility

Need help picking based on your stack (e.g., Shopify + Amazon + Etsy) or sales volume? I can dial that in for you.

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