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Best All-Around Multichannel Platforms
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Sellbrite (by GoDaddy)
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Best for: Small to mid-sized e-commerce businesses
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Why: Easy-to-use UI, syncs inventory/orders across Amazon, eBay, Walmart, Etsy, Shopify, and more
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Bonus: Affordable and beginner-friendly
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ChannelAdvisor
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Best for: Enterprise and high-volume sellers
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Why: Handles everything from listing automation to performance optimization to ad management
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Best For: Brands that sell across 10+ channels globally
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Linnworks
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Best for: Operational efficiency at scale
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Why: Strong inventory and order management + workflow automation across marketplaces and 3PLs
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📦 Inventory + Order Management First
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Cin7
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Best for: Brands juggling online, wholesale, and retail
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Why: Unifies inventory, orders, and POS across all channels—integrates with Xero, Shopify, Amazon, etc.
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Skubana (by Extensiv)
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Best for: High-growth DTC brands
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Why: Centralizes orders, inventory, fulfillment, and analytics across marketplaces and warehouses
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Zoho Inventory
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Best for: SMBs using the Zoho ecosystem
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Why: Solid multichannel inventory and order sync with Shopify, Amazon, eBay, and Etsy—affordable
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📋 Listing Management Focus
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List Perfectly
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Best for: Resellers and vintage sellers
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Why: Crossposts to 10+ marketplaces (e.g., eBay, Mercari, Poshmark, Depop) with bulk editing
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Great For: Side hustlers and marketplace flippers
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Ecomdash (by Constant Contact)
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Best for: Small to mid-sized eCom brands
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Why: Affordable listing, inventory, and order sync for Shopify, Amazon, eBay, and Walmart
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🌎 Global Sellers + Amazon-Focused
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Jungle Scout (Cobalt)
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Best for: Brands managing Amazon + Walmart
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Why: Helps with forecasting, listing optimization, and marketplace expansion
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Webgility
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Best for: Accounting + channel syncing
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Why: Syncs orders and inventory across sales channels + QuickBooks/Xero for seamless finances
TL;DR
Need | Best Tool |
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Best all-around | Sellbrite, Linnworks, Cin7 |
Enterprise-level scaling | ChannelAdvisor, Skubana |
Budget-friendly for SMBs | Zoho Inventory, Ecomdash |
Reseller & marketplace focus | List Perfectly, Ecomdash |
Amazon/Walmart first | Jungle Scout, Webgility |
Need help picking based on your stack (e.g., Shopify + Amazon + Etsy) or sales volume? I can dial that in for you.