Best software for customer feedback

Here’s a list of the best customer feedback software, broken down by what you’re trying to do—so you can pick what fits without wasting time:

📝 All-Purpose Feedback Collection

1. SurveyMonkey

   • Easy surveys, customizable

   • Good for email, website, or link-based feedback

   • Templates for NPS, CSAT, etc.

2. Typeform

   • Beautiful, interactive forms

   • Great for engagement and higher completion rates

   • Best for brands that care about UX

3. Google Forms

   • Free and simple

   • Not flashy, but does the job for basic feedback

   • Good for internal or small-scale use

📊 For In-Depth Customer Insights

4. Qualtrics

   • Enterprise-grade

   • Advanced analytics, segmentation, sentiment analysis

   • Best for serious research or large companies

5. Medallia

   • Real-time feedback across multiple touchpoints

   • Strong in customer experience management

   • Best for large businesses with customer service teams

💬 For Real-Time Feedback and Reviews

6. Hotjar

   • On-site surveys + heatmaps

   • Great for UX feedback and site behavior

   • Lightweight, fast setup

7. Usabilla (by SurveyMonkey)

   • Website and app feedback

   • Users can give feedback directly on UI elements

   • Ideal for product and design teams

🚀 For SaaS and Digital Products

8. Canny

   • Feedback boards + upvoting

   • Helps prioritize feature requests

   • Integrates with tools like Intercom, Slack, Jira

9. UserVoice

   • Great for tracking suggestions and building public roadmaps

   • Used by product teams at tech companies

10. Pendo

• Combines feedback with in-app guidance and usage analytics

• Helps prioritize features based on actual user behavior

🔄 If You Need Automation or CRM Integration

11. Zendesk + Survey Tools

• Send CSAT or NPS after support tickets

• Good for support-focused businesses

12. HubSpot Feedback Tools

• Built into Service Hub

• Surveys + NPS + CRM-linked insights

💡Quick Recommendations by Use Cas

Want help picking based on how/where you interact with customers (email, web, app, etc.)? Just give me the context and I’ll narrow it down.