Amazon Simple Email Service (Amazon SES) is known for its affordability, scalability, and deep integration with AWS products. It’s widely used for sending transactional emails, marketing campaigns, and bulk notifications at high volumes. However, while Amazon SES delivers when it comes to cost and performance, it falls short in areas like user interface, deliverability tools, real-time analytics, and customer support. It also requires a steep learning curve for setup and integration, especially for teams without a strong AWS background.
As email remains a mission-critical communication channel, many businesses in 2025 are exploring Amazon SES alternatives that offer better UI/UX, higher deliverability insights, built-in templates, and dedicated support. Whether you’re a startup managing transactional email workflows or a marketing team looking for campaign automation with detailed metrics, there’s a wide range of cloud-based email solutions to consider.
Here are the best Amazon SES alternatives in 2025 for businesses looking for more intuitive interfaces, better engagement analytics, or a turnkey approach to email delivery.
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1. SendGrid
SendGrid, by Twilio, is a feature-rich cloud email delivery platform used by developers and marketing teams alike. It offers powerful APIs for transactional messaging and a visual editor for marketing campaigns. One of SendGrid’s biggest advantages over Amazon SES is its user-friendly interface and detailed email analytics, which allow users to track opens, clicks, bounces, and unsubscribes in real-time.
SendGrid also supports domain authentication, IP reputation management, and deliverability consulting, which can be essential for larger-scale operations. With built-in templates, A/B testing, and event webhooks, it provides a complete ecosystem for both technical and non-technical users.
As of 2025, SendGrid reports over 100 billion emails sent monthly, serving more than 80,000 paying customers worldwide. It’s a top choice for businesses that want enterprise-scale capabilities without compromising usability.
2. Mailgun
Mailgun is a developer-focused email delivery service that specializes in transactional and programmatic email. Known for its powerful RESTful API and SMTP relay support, Mailgun gives developers granular control over sending, validation, and analytics.
Unlike Amazon SES, Mailgun offers advanced email tracking, inbox placement testing, and AI-driven deliverability scoring. It also includes real-time suppression management, automated list cleaning, and webhook event handling.
Mailgun processes billions of emails monthly and is widely used by tech-first companies and SaaS platforms. Its reputation for reliability and high inbox placement has made it a favorite among engineering teams who want more out of their email infrastructure.
3. Postmark
Postmark is a specialized email delivery platform optimized for transactional email like password resets, confirmations, and alerts. While Amazon SES offers raw infrastructure, Postmark focuses on speed, deliverability, and simplicity.
Postmark distinguishes itself with instantaneous delivery speed, sending most emails in under 1 second. It also provides detailed delivery logs, open tracking, and a built-in message archive, making it easy to trace any delivery issues.
As of 2025, Postmark claims over 90% of their emails are delivered to inboxes in under 2 seconds. It’s a trusted option for companies that prioritize email speed and reliability over bulk marketing tools.
4. Mailjet
Mailjet offers a hybrid solution for both developers and marketers. It features API-based email delivery, a drag-and-drop email builder, team collaboration tools, and detailed real-time analytics. This makes it a great choice for businesses looking to combine transactional and marketing workflows under one platform.
Compared to Amazon SES, Mailjet offers a more accessible experience with built-in templates, GDPR compliance tools, and collaboration features that allow multiple users to work on campaigns together in real time.
With over 130,000 businesses using the platform globally, Mailjet continues to gain popularity in Europe and North America for its balance of power and ease of use.
5. SparkPost (now part of MessageBird)
SparkPost, now part of the MessageBird platform, delivers over 5 trillion emails per year and is trusted by large enterprises like Pinterest and Zillow. It’s engineered for high-volume email delivery and advanced analytics, offering a robust API, real-time dashboards, and predictive email intelligence.
One of SparkPost’s standout features is Inbox Tracker, which uses seed testing and real-world data to monitor inbox placement and sender reputation. It also supports AMP for email, giving developers more options for interactive messaging.
SparkPost is ideal for teams that need deep insights, custom deliverability solutions, and enterprise-grade infrastructure, surpassing Amazon SES in nearly every UX and analytics category.
6. Moosend
Moosend is a cloud-based email marketing and automation platform that caters more toward marketers and small to medium-sized businesses. While Amazon SES requires integration and setup from scratch, Moosend offers an out-of-the-box experience with pre-built automation workflows, drag-and-drop campaign builders, segmentation tools, and analytics dashboards.
It supports transactional email via SMTP or API, but its true strength lies in its visual workflow editor and behavioral triggers that help marketers engage customers effectively. Moosend also includes landing page creation and subscription form tools, reducing the need for third-party integrations.
By 2025, Moosend has grown into a popular Mailchimp alternative, especially in Europe and Asia, offering competitive pricing and strong automation tools with ease of use.
7. Brevo (formerly Sendinblue)
Brevo, previously known as Sendinblue, has evolved into an all-in-one customer communication platform. In addition to email delivery, it supports SMS, chat, CRM, and marketing automation, giving businesses a centralized system for multi-channel engagement.
Its email infrastructure is reliable, with robust transactional capabilities, templating features, and campaign management. Unlike Amazon SES, which is email-only and infrastructure-heavy, Brevo’s focus on customer journey orchestration makes it better suited for growth-stage businesses looking to unify messaging.
Brevo now supports over 500,000 users worldwide and sends more than 2 billion emails each month. It’s especially attractive for small and mid-sized companies that want marketing automation alongside transactional email features without managing separate systems.
Amazon SES Alternatives
Amazon SES is a powerful email infrastructure tool, especially when paired with AWS services and used by development-heavy teams. But in 2025, more businesses are looking beyond just cheap email delivery—they need analytics, reliability, speed, and user-friendly tools to optimize customer communications.
If you’re focused on developer APIs and performance, Mailgun, SendGrid, and Postmark stand out. For marketers and business teams, platforms like Mailjet, Moosend, and Brevo offer comprehensive toolsets that simplify campaign management and automation. If you want enterprise-scale insights and predictive analytics, SparkPost is hard to beat.
Ultimately, your choice depends on whether you prioritize cost, ease of use, support, or functionality. These Amazon SES alternatives give you plenty of options to scale your email delivery infrastructure without sacrificing performance or customer experience.
