Optimizing your eyewear eCommerce website has never been more crucial in the digital age, especially with more online retailers entering the market.
According to FTI Consulting data, eCommerce sales in 2022 exceeded $1 trillion in the US alone, and eCommerce growth is projected to double the rate of store-based sales performance until 2025. With the growing popularity of eCommerce platforms, ensuring a smooth online shopping experience that can help your website stand out from your competitors has become more essential than ever.
Studies show that 72% of online shoppers say a poorly designed website can impact their perception of a business, implying the need to incorporate valuable tools that can boost customer satisfaction. As more shoppers maximize eCommerce platforms to access eyewear needs, integrating relevant features is crucial in enhancing the user experience. Luckily, there are several plugins that can improve your buyers’ shopping experience and boost sales on your eyewear eCommerce site. Below are the eight best plugins you can check out:
FacetWP search and filter plugin
Research shows that 75% of online shoppers consider product filtering important, as it helps them feel less overwhelmed by diverse product offerings. FacetWP is a viable search and filter plugin that enables you to create a highly customizable faceted search system that allows shoppers to filter through your eyewear products easily. Retailer Clearly uses filters that help customers narrow down their search to find the right type of contacts for their vision needs. Its eCommerce site has a “filters” tab that lets buyers sort contact lenses based on brand, correction type, and price. This allows customers to filter through brands like Acuvue or Biofinity and modalities like daily or monthly lenses to quickly find the products that they need. You can emulate this practice and incorporate a similar search and filter plugin into your website to ensure a convenient shopping experience.
Products Compare for WooCommerce
A product comparison plugin like Products Compare for WooCommerce allows customers to assess or evaluate your eCommerce site’s multiple eyewear product offerings, enabling them to compare details like ratings and availability to narrow down their choices. In essence, it allows online shoppers to quickly compare the features and prices of products alongside each other on a single page. Eyewear retailer Eyebuydirect is an example of an eCommerce website that makes several details like prices and color variations readily available to site visitors. This makes purchasing decisions less challenging for buyers, even when faced with diverse eyewear options on your eCommerce website.
Checkout X for WooCommerce
According to Accenture data, 87% of online buyers will abandon their carts due to a complicated checkout process. To avoid this, you can optimize your eCommerce site’s checkout process by ensuring a fast and responsive payment gateway system, using smart custom fields, and avoiding confusing checkout steps. One checkout plugin you can try is Checkout X for WooCommerce, which ensures a frictionless checkout by providing a plug-and-play solution and easy integration of secure payment methods. Industry leader Ray-Ban uses similar secure payment gateway options like PayPal for a seamless checkout experience on its website. Ensuring a convenient checkout process is key to avoiding cart abandonment and lost sales.
Common Ninja’s Eyewear Prescription Form Plugin
Effectively catering to the diverse vision needs of your shoppers is a cornerstone of eyewear retail success. Glasses.com, for instance, enables site visitors to input their prescriptions online, ensuring buyers can get the right spectacles for their unique needs. Through Common Ninja’s Eyewear Prescription Form plugin, your site visitors can also input their prescription details directly into your page so you can provide the correct eyewear that can help manage their vision. By delivering personalized eyewear tailored to your consumers’ vision correction needs, you can build customer trust and reduce the likelihood of returns.
Eyewear Virtual Try-On Popup for WooCommerce
Did you know that 55% of online shoppers have returned a product because it looked different on them than what they anticipated? This is where virtual try-on technology comes into play, which enables shoppers to digitally fit products before purchasing. The Eyewear Virtual Try-On Popup from WordPress is a viable plugin for reducing returns and boosting customer engagement on your eCommerce site. Eyewear retailer Sunglass Hut maximizes a similar feature on their site, which enables shoppers to use their device’s cameras to check which frame shapes complement their faces. Studies show that virtual try-on technology can increase sales by up to 30%, so if you want to boost your site’s performance, this plugin can be a useful tool.
WP Zone’s AI Image Lab
Artificial intelligence (AI) has become one of the fastest-growing technologies worldwide, with studies showing that 60% of brands plan to invest in AI to automate the creation of online product images. Small eyewear businesses can benefit from the AI Image Lab provided by WP Zone, which allows users to generate high-quality images directly within their WordPress site. Last year, retailer Innovative Eyewear used AI-generated models to flex their smart eyewear collections. Small and starting eyewear businesses can emulate the practice by leveraging this plugin to create AI-generated models while displaying real photos of their eyewear products, effectively reducing the high costs of product photoshoots.
WP Customer Reviews plugin
A review plugin influences site visitors to check out your eyewear products. Vision Express is one example of an optical retailer that displays its customer reviews and Trustpilot ratings on its eCommerce website, making consumer feedback easily accessible. You can do the same using the WP Customer Reviews plugin, which allows you to use a specific portion of your eCommerce site to receive customer testimonials. That way, you can also establish your credibility among online shoppers. According to a study published in Frontiers in Psychology, online reviews can affect the purchasing decisions of 93% of consumers, highlighting the importance of review plugins on your website.
Tawkto’s Tawk.To Live Chat
Chatbot plugins are another effective tool for ensuring customer support. In fact, a global survey shows that 44% of respondents value the help of chatbots in locating product information prior to securing a purchase. Specs provider Payne Glasses, for instance, leverages this technology through the iAdvize Copilot™, which helped the retailer achieve a 23% conversion rate in their fully automated conversations, 10 times higher than the previous rate. You can copy Payne Glasses’ success by incorporating the Tawk.To Live Chat plugin, which can integrate a customizable, AI-enabled chatbot that can address a wide range of customer needs and assist with product information for a seamless shopping experience.
eCommerce platforms have enjoyed steady growth in recent years, owing to the convenience and ease of access they offer consumers. Integrating these helpful plugins into your eyewear eCommerce site is one way to maintain your competitive edge and drive business success.
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