The Thanks giving holidays have started. And, we can see Black Friday on the horizon. For shoppers, it’s an exciting time to catch big deals. But for the eCommerce store or online business owners, it’s their time to have apprehension about whether or not their website is ready to handle the big day.
You can nail your preparations and get your website ready for action, after a read-through of this post.
We will cover five key tips to get your website ready for Black Friday ( Cyber Monday and Holiday season, Duh!). Let’s not waste time and dive right in.
Nail the Black Friday sale with these five pointers
Get your site conversion ready.
The first thing to do is to make your website ready for the huge traffic. Create a dedicated landing page that is optimized for conversions. No matter how good the traffic is if it ain’t converting it’s just “traffic”. You can create a sense of Urgency. Highlight that it’s the ‘Biggest Deal of the Year’. Set-up countdowns and timers to add the FOMO factor.
You can also use this huge traffic turnout to cross-sell and upsell. Your banners, sale, headlines will bring in the customers. Then you can sell them other products too. Using a notification bar to get more eyeballs on your deal sitewide, can help too.
And yes, Don’t forget to optimize your checkout page. It should be dummy-proof so that even a novice can give you their money.
Send in the final Reminder mails.
Now is the time to send email reminders. Although ideally, it should have started a month ago. But no time is lost. You are looking to send emails to two categories of people.
- The ones who bought from you last Friday.
- The one’s who opted to get notified about your deals.
Apart from the recipients, you need to get your emailer ready and scheduled to launch.
Time to be active on the Socials.
By all means, email is good, but it isn’t the only communication channel to rope in shoppers. Social media has an active turnout of over 3.5 billion. Is that an audience or a large number of buyers waiting to give you money?
Use graphics, texts, hashtags, gifts, etc to communicate better on Social Networking sites. Don’t forget to put up your special deals for the Black Friday weekend. While countdowns can be used to build some anticipation amongst your followers.
Use Influencers to promote relevant deals.
This is the time to use your ace in the hole. Use popular blogs and influencers to generate interest and attention on your deals. People tend to follow influencers more than just a post or a link. These influencers have an inroad with their followers and more often than not get you a big return on your investment.
Traffic Surge handling.
When you have implemented these pointers, your website will be primed for a surge of shopping enthusiasts looking to get their hands on the deals.
Resulting in a major problem, vulnerability to a website crash.
Using a fast, efficient, and page caching supported theme like Brndle. The processing work which the server does for each visit is eased. Making it easier for your server to withstand heavy traffic.
Another piece of this puzzle requires you to reach out to your hosting partner and get more resources allocated for managing traffic on your website.
MAKE BLACK FRIDAY 2020 A SUCCESS with BRNDLE Themes!
The Black Friday sale on BRNDLE went live on 25th November and will stay up till the 5th of December. In this period the whole BRNDLE Bundle will be on a flat 30% discount.
This means that you can create any type of website be it blogging, fashion, travel, eCommerce, or social networking. You can then customize the themes and bring your own imagination to the web. If you hurry, you will be ready by the time the holiday season rings in.
In the meanwhile follow our Facebook page and Twitter page to stay updated with the latest WordPress news and to be the first to know about our hot deals.
