Displaying ads and advertising have lost their effectiveness as influence marketing comes in to reshape the way brands sell their products. Now consumers know how to avoid unwanted brand interruption and dodge unwanted messaging. At this point building, a brand community is important to strengthen your brand and have better conversations with your customers. In Building Brand Communities, a group of customers bought together by a shared interest in your brand or what your brand stands for.
Building brand community around the product or any idea is really essential for brand growth in today’s competitive market. Building a brand community is important to serve the people in it, not just to serve the business.
Creating an online brand community is a modern and customer-centric approach for marketing all-size businesses. It is a high-level strategy that supports business-wide goals. In this article, we shared the importance of building your brand communities that you must know. It will help to meet a variety of needs including exploring ways to give back, gaining status, finding emotional support, discussing mutual interests or others.
So, let’s get started!
1. Helps to collect the valuable source of data
Around 70-80% of businesses use their brand communities to gain insight into new products and services. A group of selective and reliable consumers will help you in collecting both quantitative and qualitative data to get a better understanding and build a detailed profile of who you’re selling to. With the help of the brand community, you can easily crowd-source customer opinion effectively than other tactics such as putting together focus groups.
2. Increased brand exposure and credibility
An active community is the biggest sign of brand success. Customers are more likely to trust your brand only when they see social proof. Brand communities play a major role in promoting your brand on social networks. This will increase brand exposure, as well as brand credibility. The more you explore your brand and products the more customers you get.
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3. Build strong customer relationships
Because brand communities are cohesive groups of members, marketers can treat customers like subscribers and create membership-oriented programs to improve their relationships with customers. Members can easily get access to certain communication programs like magazines, websites, events, etc.
4. Can integrate your building brand communities insight with CRM
Since a brand community collects data from your influencer community, you can integrate your other systems to match the data. Leverage data from your community through integration to improve your CRM system. Because of the integration, customers will receive a discount or gift on purchase.
5. Better customer retention
Brand communities provide an online channel for post-purchase communications. Customers can continue interacting with your brand long after they’ve made their purchase which results in better customer retention and more return business.
6. Reduced customer support costs
Online brand communities are similar to customer service departments. Your customers can ask queries, troubleshoot problems, and get answers from other members of the community. This reduces the workload of your customer support teams and reports cost savings of between 10% and 25% annually by almost half of businesses with online communities.
That’s all! Create a brand community to boost your overall marketing strategy. This article will help you to retain your potential customers and also attract new customers via brand promotion, gather data about who you’re selling to, and gain insight to improve your other marketing efforts. Try out once and share your views in the comment section below.