Google EAT is Google’s terminology introduced in 2018. It is for a set of website quality standards to be applied by a quality tester when evaluating websites. It is particularly relevant for the assessment of content covering sensitive YMYL topics. It also includes information about finance and personal health. Additionally, Google updates are also used to take aspects of EAT into Google’s search algorithm.
On the other hand, Google EAT is a crucial guideline, marketers need to know and focus on. We will give you the details about Google’s most valued content that scores well across ‘Expertise’, ‘ Authority ‘, and ‘Trustworthiness’ – Google EAT.
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Definition of Google EAT
It is one of the guidelines Google uses to assess whether your content is of value to readers. Usually, it is their way of protecting users from low-quality content. At first, Google EAT hit the scene as part of Google’s Search Quality Evaluator Guidelines. Therefore, these guidelines were composed for Google’s human rating team.
Additionally, this team conducts crucial searches and evaluates the websites that rank the highest on Google for specific keywords. Also, they perform spot checks to determine if the ranking algorithm is accurately recognizing web page quality. As the world around us changes Google’s ranking must constantly evolve. In addition, These regular updates allow Google to adapt its algorithms to keep up with the times. Even though it’s not technically a ranking algorithm, it does have the power to increase or decrease your position on Google’s SERPs.
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What does google EAT Stands For?
It stands for Expertise, Authority, and Trustworthiness.
1. Expertise
The word expert defines as being knowledgeable or skilled in a particular area. Having so much knowledge could be meaningless if you don’t know how to convey your expertise in a way that increases traffic to your sites. That is why ask yourself before you publish your content whether your content showcases your knowledge in an informative manner or not.
2. Authority
When you position yourself as an expert is only the beginning. Your content needs to be cited by other recognized experts and influencers in your sector to become an authority. Your brand becomes a respected voice in your chosen field once your work is used as a high-quality source of information by your peers. This is why there is no better endorsement than a leader in your field recommending your work on their websites.
3. Trustworthiness
The lack of trust can make your site crash out of the top spots on Google search. Any negative reviews plastered online about your brand will damage your ranking. This is why you should publish true positive user reviews on your site and third-party sites like Trustpilot or Facebook. Even when you receive some negative feedback this needs to be addressed as soon as possible. Because you don’t want the negative comment to outweigh the positive. This is why Google has made clear that too many bad reviews are a sign of poor quality.
Importance of Google EAT for SEO
Google is providing us with detailed information, that they considered being high-quality, trustworthy content. On the other hand, it also informs users as to which content will be of most value to them. This is why it is crucial to consider these three pillars when conducting your SEO strategy. Additionally, Google EAT is impactful for “your money or your life”(YMYL) content.
It focuses on pressing works news, health, law, race issues, ethnic and religious groups, and gender. If misinformation is provided on these topics, it will decrease your EAT ranking. On the other hand, this could even lead to a damaged brand reputation.
Also Read: How Does Local SEO Help to Grow Small Businesses?
Google EAT is not a ranking factors
Usually, Google EAT and YMYL concepts are used by Google Quality Evaluators to simplify their algorithm concepts. Additionally, Google does not use EAT as a scoring metric for your site. You can think of it as a guideline used to help with additional decision-making.
How can you improve Google EAT?
After knowing why Google EAT matters you need to think of how can you demonstrate Google EAT in your online content. On the other hand, you need to step up the quality of your content.
1. You need to keep your content fresh
Your website content needs to be comprehensive and relevant to achieve this high-quality ranking. Also, the outdated content will rarely rank highly on any search engine. This is why you should regularly review your content and refresh where necessary to ensure all your content is up to date. Also, you should show the date of when your content was last modified.
2. You need to showcase your author
Name the writer of your content, like a blog, that has been written by an employee. Also, you can add information like a short description of the author and links to their Linkedin profiles. This will further the author’s and website’s experts’ status.
Also, you can include the “about us” page on your site. You can comprise on this page the history of your brand and why you are respected in your chosen sector. It will help the users to find more about your brand and what you stand for.
3. Your content needs to be Topical
It is crucial for creating content around YMYL topics. You can define the key areas you want to focus on instead of trying to cover every single area. This will help to create a strong index of rich content. You need to position yourself as an expert in a specific topic than offering basic information on a whole sector.
4. Creating a powerful brand identity
It will position you as a trustworthy source of information. Think about creating a steady stream of unique content, like blogs, videos, podcasts to build a strong brand. This will provide the answers to your desired users’ most frequent searches. Additionally, if the content is of high-quality, other industry experts may choose to reference it.
Also Read: Ten Amazing Tips to Improve Organic Search Rankings on Google
Conclusion
Your search ranking may take a serious hit if you brush off Google EAT’s significance. You can take the time to look over your content and refresh it according to EAT. You will build a stronger ranking and position yourself by following Google’s guidelines.
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