Mailchimp is a popular email marketing platform, especially for beginners. But its free plan has become more restrictive, limiting automation features and subscriber counts. If you’re seeking a tool that offers generous free tiers, powerful automation, and better support for scaling your business, there are several free Mailchimp alternatives worth considering.
Whether you’re starting a newsletter, promoting a product, or nurturing leads, these platforms offer free email marketing tools with strong customization and automation—no credit card required.
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1. MailerLite (Free Plan)
MailerLite is a clean, modern email platform with a generous free plan: up to 1,000 subscribers and 12,000 emails/month. It includes landing pages, drag-and-drop email builder, segmentation, and even automation workflows.
It’s one of the best alternatives for Mailchimp users who want ease of use plus automation.
Best for: Beginners and small businesses wanting automation on a free plan.
2. Brevo (Formerly Sendinblue)
Brevo offers unlimited subscribers on its free plan and allows up to 300 emails/day. It also includes SMS marketing, basic automation, signup forms, and transactional emails.
While there’s a daily sending cap, it’s a great fit if you want to build a large list and scale over time.
Best for: Growing subscriber lists with daily email limits.
3. Moosend (Free Trial)
Moosend offers a 30-day free trial with access to all premium features, including automation, segmentation, analytics, and A/B testing. After that, it becomes paid-only.
It’s great for testing out powerful tools if you’re preparing to scale soon.
Best for: Users who want to test full features before committing.
4. ConvertKit (Free Plan)
ConvertKit has a free plan for up to 1,000 subscribers, including unlimited email sends, landing pages, and signup forms. It also allows basic automation through visual sequences.
Ideal for creators like bloggers, musicians, and course sellers.
Best for: Content creators and solo entrepreneurs building an audience.
5. Benchmark Email (Free Plan)
Benchmark offers up to 500 contacts and 3,500 emails/month on its free plan. It includes responsive templates, a drag-and-drop editor, signup forms, and basic automations.
It’s ideal for users who want something simple but scalable.
Best for: Small newsletters and businesses starting from scratch.
6. Mailjet (Free Plan)
Mailjet provides up to 6,000 emails/month (200/day) with unlimited contacts on its free tier. It supports email templates, collaboration tools, and segmentation.
It also supports SMTP for transactional email—great for developers.
Best for: Developers and businesses needing both marketing and transactional email.
7. Sender
Sender offers a free plan with 2,500 subscribers and 15,000 emails/month, plus automation, email templates, and advanced analytics. It’s generous and very easy to use.
You also get powerful eCommerce features, such as abandoned cart emails.
Best for: eCommerce businesses and marketers needing automation on a budget.
8. EmailOctopus (Free Plan)
EmailOctopus runs on Amazon SES and allows 2,500 subscribers and 10,000 emails/month on the free plan. It includes email campaigns, signup forms, and basic automation.
It’s lightweight and fast—perfect for creators or minimalists.
Best for: Budget-conscious users who want simplicity and high deliverability.
9. SendPulse (Free Plan)
SendPulse allows up to 500 subscribers and 15,000 emails/month with automation, A/B testing, and CRM features included. It also supports SMS, chatbots, and web push notifications.
It’s a great all-in-one communication platform for multi-channel marketers.
Best for: Businesses exploring email plus SMS/chat automation.
10. Zoho Campaigns (Free Plan)
Zoho Campaigns is part of the Zoho ecosystem and includes a free plan for 2,000 emails/month to 500 subscribers. It integrates smoothly with Zoho CRM, Forms, and other tools.
If you already use Zoho products, it’s a natural fit.
Best for: Zoho users and small businesses with moderate email needs.
Choosing the Best Free Mailchimp Alternative
If you’re just starting out, MailerLite, Sender, and ConvertKit offer some of the most feature-rich free plans. For users with large lists, Brevo and Mailjet allow unlimited subscribers. And if you’re a creator or freelancer, EmailOctopus or Benchmark are both simple and effective.
Many of these tools offer better automation and design flexibility than Mailchimp’s free version—without the limits on support or branding.
