Introduction – PR Tools
Brands utilize PR tools to streamline and oversee the entirety of their public relations efforts. Typically, these tools encompass a journalist contact database, a CRM system for outreach management, an outreach engine for sending email pitches, and, in more advanced options, email pitch templates and analytics to evaluate pitch performance.
A convenient approach to assessing and becoming familiar with various PR tools is to explore interactive demo options that enable users to experience the software and experiment with its features. Many vendors offer this option on their websites, while others provide free trial periods for hands-on evaluation.
Public Relations (PR) tools play a crucial role in helping PR professionals manage their campaigns, monitor media coverage, and analyze the impact of their efforts. Here is a list of 25 top PR tools a good idea to check for the latest tools and reviews to ensure they meet your specific needs:
1. JustReachOut
“JustReachOut” is a PR and media outreach platform that helps entrepreneurs, startups, and small businesses get press coverage and build relationships with journalists and influencers. It is designed to simplify the PR process and make it more accessible to those who may not have extensive PR experience or a large budget for traditional PR agencies. The platform offers tools to help users generate effective pitches and story ideas tailored to their target media contacts. The platform offers guidance and resources to help users understand PR best practices and improve their outreach strategies. Additionally, consider reading user reviews and case studies to gauge the effectiveness of the platform for your specific PR needs.
2. Cision
Cision is a well-known PR and media communications software and services company that provides a range of tools and solutions to help organizations manage their public relations efforts effectively. Cision’s offerings typically include media monitoring, media database access, press release distribution, and analytics. These services are designed to help businesses and PR professionals identify relevant media contacts, track media coverage, distribute press releases, and measure the impact of their PR campaigns. It offers a comprehensive platform for managing media relations, tracking brand mentions, and analyzing PR performance.
3. Meltwater
Meltwater is a global media intelligence and social media monitoring company that offers a suite of tools and services to help businesses and organizations monitor, analyze, and leverage media and social media data for various purposes, including public relations, marketing, and competitive intelligence. The platform aims to help organizations leverage media and social media data to enhance their brand’s reputation, engage with their target audience, and stay competitive in the digital landscape. The platform provides data analytics and reporting features, allowing users to measure the effectiveness of their PR and marketing campaigns and gain insights from media and social media data.
4. PR Newswire
PR Newswire is a widely recognized and respected global newswire and media distribution service that specializes in helping organizations distribute their news and press releases to a wide audience, including journalists, media outlets, and the general public. PR Newswire offers a range of services to assist businesses and organizations in reaching their target audiences effectively. The service offers media monitoring capabilities to track and analyze media coverage of your press releases and brand mentions. PR Newswire is a valuable resource for public relations professionals, marketing teams, and organizations looking to disseminate important news and information to a wider audience, enhance brand visibility, and engage with media outlets and stakeholders.
5. TrendKite – PR Tools
TrendKite, now part of Cision Communications Cloud, was a PR analytics and media monitoring platform that provided valuable insights and data-driven analytics to help PR professionals measure the impact of their public relations efforts. It offers a range of features and functionalities to help organizations and PR teams improve their PR strategies. Since it is now part of Cision Communications Cloud, some of the features and offerings may have been integrated into Cision’s suite of PR and media intelligence tools. Some versions of TrendKite incorporated social media monitoring and analysis to provide a more comprehensive view of online conversations.
6. Muck Rack
Muck Rack is a popular PR and media monitoring platform that focuses on helping PR professionals, journalists, and organizations manage their media relationships, track media coverage, and measure the impact of their public relations efforts. It provides a range of tools and features designed to streamline media relations and enhance PR campaigns. The platform provides real-time alerts for media mentions and relevant news, enabling users to stay up-to-date with current events and coverage related to their interests. It aims to simplify media relations and help organizations build and maintain strong relationships with the media.
7. HARO (Help a Reporter Out)
Help a Reporter Out (HARO) is a popular online platform that connects journalists and reporters with expert sources and potential interviewees for news stories, articles, and media coverage. HARO serves as a bridge between journalists seeking information and sources looking to contribute their expertise. It provides a streamlined way for journalists to find credible sources and for sources to contribute their expertise to news stories and articles. HARO’s ease of use and extensive reach have made it a valuable tool in the field of media relations and journalism. HARO offers both free and paid subscription options. The free subscription allows sources to receive email queries and respond to them, while the paid subscription provides additional benefits such as early access to queries and advanced features.
8. Gorkana
Gorkana, now known as Cision, is a media intelligence and PR software company that offers a range of tools and services to help public relations professionals, marketers, and businesses manage their media relations, monitor media coverage, and measure the impact of their communications efforts. Gorkana was acquired by Cision and has been integrated into the Cision Communications Cloud platform. The platform helps PR professionals build and maintain strong relationships with journalists and influencers, making it easier to secure media coverage and opportunities for their clients or organizations.
9. Trello – PR Tools
Trello is a popular project management and collaboration tool that helps individuals and teams organize tasks, projects, and workflows in a visual and flexible manner. It uses a card-based system to represent tasks and allows users to create boards for different projects or categories. Trello is widely used in various industries for its simplicity and adaptability. Its simplicity, visual approach, and adaptability have made it a favorite among professionals and teams for organizing work and staying productive. Trello is accessible via web browsers and as a desktop application, ensuring that users can access their boards and tasks from different devices.
10. Google Alerts
Google Alerts is a free online service provided by Google that allows users to receive email notifications or updates whenever new content related to their specified search queries or topics appears on the internet. It’s a valuable tool for staying informed about topics of interest, monitoring online reputation, and keeping track of industry news. Users can create and manage multiple alerts to keep tabs on various topics simultaneously. It’s a valuable resource for anyone looking to stay informed about online content related to their interests or needs.
11. Sprout Social
Sprout Social is a social media management and marketing platform designed to help businesses and organizations manage their social media presence, engage with their audience, analyze performance, and streamline their social media marketing efforts. It provides a suite of tools and features to enhance social media marketing strategies. It provides a publishing suite with content approval workflows, collaboration tools, and scheduling options to streamline content creation and posting. Its features are designed to simplify the complexities of managing multiple social media profiles and campaigns efficiently.
12. Buzzsumo
BuzzSumo is a widely-used online platform for content research and social media analytics. It provides valuable insights to help businesses, content creators, and digital marketers discover popular content, track industry trends, monitor brand mentions, and improve their content marketing strategies. The platform can assist with content outreach by finding potential publishers and websites that might be interested in sharing your content. It provides data-driven insights to inform content creation, distribution, and engagement strategies.
13. Sysomos – PR Tools
Sysomos, now part of the Meltwater Group, is a social media monitoring and analytics platform that offers tools and services to help businesses and organizations analyze social media conversations, track brand mentions, and gain insights into their social media performance. Sysomos is designed to provide a comprehensive view of social media data and trends. The platform offers sentiment analysis to determine whether social media mentions are positive, negative, or neutral. This helps organizations gauge public sentiment toward their brand. The platform can integrate with other marketing and analytics tools to provide a holistic view of digital marketing efforts.
14. Brandwatch
Brandwatch is a social media monitoring and consumer intelligence platform that enables businesses and organizations to monitor and analyze online conversations, track brand mentions, and gain insights into consumer sentiment and behavior across various digital channels. It provides a range of tools and features to help users make data-driven decisions and enhance their brand’s online presence. The platform helps identify and engage with key influencers and thought leaders in specific industries or niches. It provides a comprehensive view of digital data and trends, helping organizations make strategic decisions and improve their online marketing efforts.
15. Critical Mention
Critical Mention is a media monitoring and intelligence platform that specializes in real-time broadcast and online news tracking. It helps organizations, public relations professionals, and media analysts monitor and analyze media coverage, track brand mentions, and gain insights from broadcast and online news sources. It provides real-time insights into media mentions, helping organizations assess the impact of their PR efforts and make data-driven decisions. The platform offers mobile apps for iOS and Android devices, enabling users to access media monitoring data and insights on the go.
16. Talkwalker – PR Tools
Talkwalker is a comprehensive social media and online media monitoring platform that provides businesses and organizations with tools to track and analyze brand mentions, measure social media engagement, and gain insights into their online presence. It offers a wide range of features to help users make data-driven decisions and enhance their social media and online marketing strategies. The platform can integrate with other marketing and analytics tools to provide a holistic view of digital marketing efforts. It provides a comprehensive view of digital data and trends, helping organizations make strategic decisions and improve their online marketing efforts.
17. Zoho CRM
Zoho CRM is a cloud-based customer relationship management (CRM) software solution developed by Zoho Corporation. It is designed to help businesses and organizations of all sizes manage their customer relationships, streamline sales processes, and improve overall customer engagement. Zoho CRM is suitable for a wide range of industries and business types, including sales teams, marketing teams, and customer support teams. It is known for its user-friendly interface and affordable pricing options, making it accessible to small and medium-sized businesses.
18. PitchEngine
PitchEngine is a content creation and distribution platform designed to help businesses and brands create and share multimedia content, such as press releases, news stories, and visual assets, with their target audience and the media. PitchEngine aims to simplify the process of creating and distributing compelling stories and content to engage audiences and drive brand awareness. It aims to make the process of storytelling and PR outreach more visually appealing and effective.
19. Prezly – PR Tools
Prezly is a public relations (PR) software platform designed to assist PR professionals, communication teams, and businesses in managing their media relationships, creating engaging multimedia press releases, and distributing content to targeted audiences. Prezly focuses on streamlining PR processes and enhancing communication with media contacts and stakeholders. It provides the tools necessary to create compelling press releases and effectively engage with journalists and influencers. The platform is commonly used by PR agencies, communication professionals, and businesses of all sizes to streamline their PR efforts and improve communication with their target audience.
20. OnePitch
OnePitch is a media outreach and pitching platform that connects public relations professionals, marketers, and businesses with journalists and reporters. It simplifies the process of pitching story ideas and press releases to the media, making it easier for PR professionals to reach relevant journalists and get their stories published. It helps PR professionals target the right journalists and media outlets for their pitches, increasing the likelihood of successful media placements. OnePitch can be a valuable tool for PR agencies, communication professionals, and businesses looking to enhance their media outreach efforts and secure media coverage for their clients or organizations.
21. Socialbakers
Socialbakers is a social media marketing and analytics platform designed to help businesses and marketing professionals manage, analyze, and optimize their social media performance. It provides a range of tools and features to streamline social media management, track key performance metrics, and gain insights into audience behavior. It provides data-driven insights to inform content creation, distribution, and engagement strategies across multiple social media platforms. Socialbakers offers mobile apps for iOS and Android devices, enabling users to manage their social media accounts and access data on the go.
22. TVEyes – PR Tools
TVEyes is a media monitoring and media intelligence platform that specializes in tracking and analyzing television and radio broadcasts. It provides tools and features to help organizations, PR professionals, and media analysts monitor and analyze media coverage, track brand mentions, and gain insights from broadcast media sources. It helps organizations stay informed about brand mentions, track media trends, and assess the impact of their PR efforts in broadcast media. TVEyes can integrate with other PR and marketing tools to streamline workflow management and enhance media analysis.
23. Brandfolder
Brandfolder is a digital asset management (DAM) platform that provides organizations with a centralized and organized system for managing and distributing digital assets, including images, videos, documents, logos, and other brand-related content. It is designed to help businesses maintain brand consistency, streamline content distribution, and improve collaboration among team members and external partners. It helps improve brand management, content collaboration, and overall efficiency by simplifying the process of storing, accessing, and distributing digital content. Some versions of Brandfolder offer features for managing content licensing agreements and permissions.
24. Crimson Hexagon
Crimson Hexagon was a social media analytics and consumer insights platform that focused on helping businesses and organizations analyze and derive insights from social media data. Crimson Hexagon was acquired by Brandwatch, another prominent social media intelligence company. The acquisition led to the integration of Crimson Hexagon’s technology and capabilities into Brandwatch’s platform. The platform provided insights into consumer sentiment, opinions, and behaviors, helping businesses understand their target audience and market. The platform offered API integrations with other marketing and analytics tools to streamline data sharing and analysis.
25. ProfNet
ProfNet is a platform and service offered by Cision, a global media intelligence company. ProfNet connects journalists and media professionals with expert sources and spokespersons across various industries. It acts as a matchmaking service, making it easier for journalists to find and interview relevant experts and sources for their news stories and articles. It simplifies the process of finding and connecting with suitable experts, making it more efficient for journalists to gather information and insights for their articles. ProfNet aims to maintain the quality and credibility of sources by verifying and vetting experts who join the platform.
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Conclusion – PR Tools
In conclusion, PR (Public Relations) tools play a vital role in modern communications and brand management. These tools have evolved to meet the demands of the digital age, offering innovative solutions for monitoring, analyzing, and improving public perception. In today’s fast-paced and digitally connected world, PR tools are essential for businesses and organizations to manage their public image, engage with their audience, and stay ahead in the competitive landscape. As technology continues to advance, PR tools are likely to evolve, providing even more sophisticated solutions to meet the ever-changing demands of the PR industry.
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