Best software for Google Ads management

All-in-One Google Ads Management Tools

1. Optmyzr

   • Best for: Agencies and performance marketers

   • Why: Automation scripts, account audits, budget pacing, and ad testing—super powerful if you’re juggling lots of accounts

2. WordStream PPC Advisor

   • Best for: Small businesses

   • Why: Easy to use, gives weekly recommendations, and supports both Google + Facebook Ads

3. Skai (formerly Kenshoo)

   • Best for: Enterprises with big ad budgets

   • Why: Budget forecasting, cross-channel automation, and deep data integrations

🔄 Automation & Optimization

4. Google Ads Editor

   • Best for: Power users

   • Why: Free desktop tool from Google, perfect for bulk edits, campaign uploads, and offline work

5. Adzooma

   • Best for: Quick wins + automation

   • Why: Auto-apply performance tweaks, pause underperformers, schedule reports—free tier available

6. Revealbot

   • Best for: Custom rule-based automation

   • Why: Manage Google + Meta ads using smart conditions, ideal for growth teams and media buyers

📊 Reporting & Analytics

7. Supermetrics

   • Best for: Automated reporting to Sheets, Looker Studio, or Excel

   • Why: Pulls in ad data from Google Ads, YouTube Ads, and others—great for custom dashboards

8. Looker Studio (formerly Google Data Studio)

   • Best for: Visual dashboards (free)

   • Why: Connects to Google Ads directly and can visualize performance over time

🔍 Keyword, Competitor & Copy Tools

9. SEMrush

   • Best for: Competitive PPC research

   • Why: Spy on competitors’ ad copy, keywords, and PLA performance

10. SpyFu

• Best for: Budget-friendly PPC intel

• Why: See what your competitors are bidding on and how long their ads have run

TL;DR

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