Best software for PPC campaign management

Top All-Around Tools

1. Google Ads Editor

   • Best for: Power users managing large accounts

   • Why: It’s free, fast, and ideal for bulk edits and offline work

2. Semrush

   • Best for: Competitive analysis + PPC strategy

   • Why: Great for keyword research, competitor ads, and PLA data

3. SpyFu

   • Best for: Competitor insights

   • Why: See what keywords your competitors are buying and how their ads perform over time

💰 Budget Management & Optimization

4. Optmyzr

   • Best for: Automated optimizations and smart scripts

   • Why: Saves time on bidding, budget pacing, and A/B testing ads

5. WordStream PPC Advisor

   • Best for: Small to mid-sized businesses

   • Why: Easy to use with solid recommendations and weekly optimization workflows

6. Skai (formerly Kenshoo)

   • Best for: Enterprise-level campaigns

   • Why: Advanced budget forecasting, bid automation, and cross-channel management

📊 Reporting & Analytics

7. Supermetrics

   • Best for: Reporting automation

   • Why: Pulls PPC data into Google Sheets, Data Studio, or Excel

8. Google Looker Studio (formerly Data Studio)

   • Best for: Free custom PPC dashboards

   • Why: Visualize data across platforms (Google Ads, Facebook, etc.)

🧠 AI-Powered Optimization

9. Adzooma

   • Best for: SMBs looking for smart automation

   • Why: AI suggestions for budget shifts, keyword management, and performance tweaks

10. Revealbot

• Best for: Automated rules for Google and Meta ads

• Why: Advanced automation based on custom metrics

Final Tip:

Most pros use a stack of tools—e.g., Google Ads Editor + Semrush + Supermetrics—for research, management, and reporting.

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