A very good way to improve engagement on your community website is to ask different types of questions to the users. These questions are also regarded as prompts. Users always require some kind of help in starting a proper conversation. Community Engagement is really important for your online business. It will increase brand visibility and will also help you to gain a lot of customers. So, if you are a community manager, it becomes your responsibility to increase user engagement on your community website.
How do you initiate a conversation with your community member?
Well, first and foremost, you need to set proper goals for your community. You need to understand what values you want to be exchanged between:
- Your Brand to User Exchange
- Your User to User Exchange
If you want these two connections to overlap, you must make sure that every question you discuss with your customers isn’t about your business. You should not always stick to your main objective while you are using a community platform to communicate with your customers. Always try to keep your customers engaged in some way or the other. Make sure that they are not getting bored.
Why is Community Engagement so important for your business?
Community engagement allows you to build a very strong relationship with all your customers. This will increase your brand loyalty and more people will start taking interest in your business. You will end up getting a lot of customers. You need to schedule your prompts at least two to three times a week. In that way, you will be consistent and you can also maintain a healthy relationship with your customers.
Example Prompts
General Communities:
- Provide industry tips to the audience which are relevant to them
- New member posts to welcome your member to your community website for Community Engagement.
- Post coupon codes and discounts at regular intervals to attract your users
- Host interesting giveaways now and then.
- Shout outposts meant for the top contributing users on a weekly or monthly basis.
Business Networking Communities:
- How does your business give back to your local community?
- What software can you use to run your business efficiently?
- How and where did you exactly start your business?
- What makes you stand out among your competitors?
Fitness Communities:
- What is your most favorite meal of the day?
- What food supplements do you take to heal your muscles quickly?
- When do you stretch? Is it before or after your workout?
- From which brand do you purchase your workout clothes?
Brand Communities:
- Ask your users to provide you with user-generated content so that you can use them in your marketing campaign
- Post exciting hints and ads about an upcoming product release.
- Share different prototypes and color palettes and ask your consumers for feedback
- Make it a point to regularly answer the questions asked by your customers.
About BuddySocial
Create Community And Social Networking Website With BuddySocial, create a collaborative online community, social networking, intranet/extranet, forum-based, and other community niche websites using BuddyPress. Use BuddySocial WordPress Community Theme, the most powerful and flexible theme to create beautiful and responsive WordPress websites of any niche.
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